According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...
Marketing campaigns are complex endeavors that require careful planning and execution. In today's digital world, businesses must consider all facets of the multitude of channels available. This process can be daunting, but a cross-channel marketing strategy can help...
Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...
Content Without SEO Is Lost Writing content is meaningless. That is—if you can’t get anyone to read it. You'll rank better organically on your page if you follow these 8 content writing tips for SEO. Did you know that 91% of all the content on the internet gets no...
Digital Marketing funnels are like plumbing. You need them to survive and grow a business. A digital marketing funnel strategy should be designed around your goals. You might want immediate sales or brand exposure to nurture long-term awareness. We discuss some...
Landing pages with video boosts engagement and heightens customer experience. The world has become a more visually sophisticated environment as we are all connected and are served up thousands of images a day. People want the best experience possible while surfing the...
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
As we all know, one of the challenges of running a business is determining the best way to tell people about your products and services. You may have the most professionally designed site on the web. And it may provide for excellent sales conversions and/or purchases....
