Table Of Content
Crafting Calm Through Design and Strategy.
Zen-Kit, founded by a Registered Play Therapist and Mental Health Counselor, offers a unique way to help people manage stress and anxiety through their handcrafted tokens. These coins, each etched with playful and meditative prompts, provide a quick and easy path to mindfulness. When Zen-Kit came to us, they wanted to take their brand to the next level and connect with a wider audience.
We started by shaping a brand voice that’s both playful and calming, creating a sense of trust and connection with customers. To keep everything consistent across platforms, we built a comprehensive design system that carried through everything we did—from the user-friendly, engaging website to the eco-friendly packaging that appeals to both kids and adults. We also brought Zen-Kit’s story to life with motion graphics, showing exactly how their products can help relieve stress in everyday situations.
All of this came together to create a cohesive and engaging brand identity that speaks to a broad audience. By blending playful design, calming messaging, and thoughtful packaging, Zen-Kit is now perfectly positioned as a go-to tool for stress relief and mindfulness.
Positioning:
The primary challenge was to develop a brand that effectively communicated to a dual target audience of children and adults. The brand needed to be engaging and playful to appeal to children, while also being credible and calming to attract adults.
Market and Industry Context:
The mental health and wellness market is saturated with products aimed at stress relief and mindfulness. To stand out in this competitive space, Zen-Kit needed a brand identity that felt human and relatable, speaking directly and visually to the audience with warmth and authenticity, rather than a sterile, clinical tone.
Brand Messaging
Developed a brand voice that is playful yet calming, and empathetic yet authoritative. Zen-Kit’s brand voice aims to foster a human connection and trustworthiness. Establishing a relatable, honest tone that speaks directly to the customers is essential for creating a successful brand voice and effective copywriting.
Design Systems
Created design systems that can be used across all aspects of the brand to ensure consistency and ease of future campaigns. This approach helps build brand awareness and saves costs in the long run.
Website Design
Designed a user-friendly, playful website that clearly conveys how Zen-Kit can alleviate stress and anxiety.
Packaging Design
Developed sustainable, comforting packaging that appeals to both children and adults.
Motion Graphics Animation
Produced four motion graphic animations with an aesthetic in line with their design systems. Each video represented a different scenario causing stress or anxiety and demonstrated how the product helped in each situation.
“Their ability to listen to ideas and incorporate them into design was impressive. Mighty Fine made the process easy, had good communication skills, and collaborated well .”
— Lisa Schweitzer, Owner of Zen-Kit
Web Design & Development
Mindfulness Meets the Web
We crafted a welcoming, easy-to-navigate website that truly reflects the calming and playful spirit of Zen-Kit’s products.
A key part of Zen-Kit’s website design process was creating fully custom, hand-drawn graphics unique to Zen-Kit’s brand. These illustrations brought the website to life, adding a calming touch that resonates with the design system we created.
The design system we created has a visual style with an appeal of zen playfulness: balancing both fun and professionalism, making it appealing to both adults and kids — ensuring that all relevant website users feel connected to the brand.
To further enhance this connection, we developed the brand messaging and website copywriting for Zen-Kit. After researching their core tenets, conducting market research, and identifying their audience, we tailored the website’s copy to match Zen-Kit’s unique voice. The brand voice we developed is playful yet calming, empathetic yet authoritative, fostering a human connection and building trust. Establishing this relatable, honest tone was essential to create effective copywriting that speaks directly to customers.
As such, the site has sections tailored to different groups — like hotels, families, and schools. While the website targets multiple demographics, each visitor can quickly see how Zen-Kit’s tokens can fit into their lives and/or businesses.
Lastly, we equipped the website with online e-commerce capabilities, powered by using WooCommerce, making it easy for customers to browse and buy Zen Kits, all in one smooth, hassle-free experience.
Packaging Design
Packaging with Purpose and the Art of Unboxing
We knew that the first impression is everything, so we designed friendly packaging that truly reflects what Zen-Kit stands for. The tokens now arrive in a beautifully crafted cardboard tube that’s both practical and sustainable, while keeping a consistent brand identity.
While Zen-Kit coins may come in a small package, creating it was no small feat. The design was custom-fabricated to meet the exact dimensions needed to fit the number of coins in each Zen-Kit package. The challenge was to design a physically small container—less than 2 inches tall—that could still carry all the necessary details: the website URL, logo, barcode, and choking hazard warnings for children under 3. On top of that, we added playful graphics and a brief text description of what’s inside.
To make the unboxing even more special, we utilized every part of the tube, including placing playful yet clear instructions for using the tokens on the inner lip, only visible when the package is opened. Despite the small space, we managed to retain all these key elements while ensuring the packaging was visually appealing and perfectly aligned with Zen-Kit’s brand identity.
The result is not just a container, but an integral part of the Zen-Kit experience—thoughtfully designed to make every unboxing moment memorable.
Motion Graphics
Zen-Kit in Motion
To bring Zen-Kit’s products to life, our motion graphics process created a series of animations that show exactly how the Calm Down Coins can make a difference in everyday situations. Each animation was crafted to highlight how simple and effective the tokens are, making it easy for people to see their value. By blending clear, informative content with visually engaging stories, these animations resonate with a wide range of audiences, ensuring that the calming essence of Zen-Kit is felt and understood.
Vacation Dreams:
- A man on vacation struggles to sleep, tossing and turning with worry. After using a Calm Down Coin, he finds the peace needed for a restful night.
- This animation is featured in the Hospitality section of the website, and positions Zen-Kit as the perfect amenity for guest rooms, spas, or family packages, ensuring guests’ mental well-being.
Classroom Mystery:
- A lively classroom full of rowdy kids quickly becomes calm and focused when the teacher introduces Zen-Kit coins. The tokens help students get ready to pay attention and learn, making it a valuable tool for both children and adults.
- Highlighted in the Classrooms section of the website, this animation shows how Zen-Kit can enhance morning routines, manage transitions, or wind down the day.
Journey to Dreamland:
- A child upset about bedtime is soothed by a Zen-Kit Calm Down Coin. After doing the prompt with his father, the child drifts off to sleep, ready for a wonderful adventure in his dreams.
- Featured in the Children and Families section of the website, this animation emphasizes the calming effect of Zen-Kit in helping kids settle down for the night or other situations that may help a family member stabilize themselves.
Empowered Presentation:
- A woman, nervous about giving a presentation at work, uses a Zen-Kit coin to calm her nerves. The prompt fills her with the confidence to nail her presentation.
- This animation speaks to the everyday stressors of the modern workplace, highlighting how Zen-Kit can be a small yet powerful tool for mental well-being.
Altogether, these animations paint a clear and relatable picture of how Zen-Kit can fit into everyday life, making it easy for anyone to see how a small token can have a big impact on their peace of mind. Through engaging visuals and thoughtful storytelling, we’ve helped Zen-Kit connect with their audience in a way that’s both meaningful and memorable.
