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The 7 Benefits of Motion Graphics

October 8, 2018

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Motion Graphics

This article was last updated on 05/10/2024

Must-have Marketing Magic in Motion Graphics

What is Motion Graphics? It is animated videos that blend graphic design, animation, and sound, and it is also one of the most powerful marketing tactics on the internet.

They communicate ideas by blending aspects of design, photography, art, and typography to create visually engaging compositions and keep people interested in what they have to say.

What elements go into creating an engaging motion graphics animation?

Creative teamwork is where the magic begins. It’s when writers, designers, and creative directors come together to create a unique brand message that is simple enough for everyone to understand while simultaneously conveying your brand messaging and voice.

Motion graphics are powerful because of their ability to convey complex ideas in a short amount of time with little effort from the user.

These are the foundational elements that we use when producing motion graphics animation:

Copywriting for Animation

The copywriting suggestions below are an excellent way to prepare to have an explainer video made. At this point, you don’t need to be Shakespeare. You just need to think through the ideas and have a professional scriptwriter assemble your thoughts into a polished piece.

The following are some guidelines for writing a script for a corporate animation:

1. Introduction: Start with an engaging opener that captures the audience’s attention and briefly introduces the company or topic.
2. Problem Statement: Clearly define the main problem or challenge your service can solve.
3. Solution Presentation: Introduce your product, service, or idea as the answer to your audience’s challenges. Highlighting its unique benefits.
4. Supporting Data and Statistics: Use relevant data, facts, and figures to substantiate your claims and enhance credibility.
5. Call to Action: Directly encourage the audience to take the next step, whether visiting a website, signing up for a service, or contacting your company.
6. Closing: Wrap up the video by summarizing its main points or offering a concluding thought, leaving viewers with a lasting impression.

You can be imaginative with a Motion Graphics script. I genuinely love this medium because of all the visual metaphors that can be used to make things easier to understand. Sky’s not the limit with motion graphics. It’s just the beginning.

Keep your script as short as possible. The shorter, the better for engagement – your ceiling should be under two minutes. One minute of video is equivalent to 150 words.

Art Direction

When it comes to motion graphics, art direction is all about the creative decisions that set the tone and style of the project. It is about creating a coherent design and aesthetic that effectively conveys the intended message or story to the audience. You choose your design aesthetic, design systems, color choices, and font usage at this stage. Most of this might already be covered in your branding guidelines. If not, a talented producer will need some input to help guide the animation studio with direction.

Storyboard

Once a style & direction is established, assets are created for final production. We then clearly and concisely map your story from beginning to end. This way, we can understand your narrative holistically before we begin to animate!

Illustration

This phase involves graphic designers creating visual elements. Our designers and artists provide imaginative, high-quality illustrations. These quality design components make your piece stand out, while being specific to your brand. Brand consistency is essential whenever you create content for a campaign.

Avoid using third-party content when creating assets for your business. Who knows how many other businesses use the same content, which can lead to brand confusion.

Animation

Finally, a motion designer breathes life into those assets, making them move with animation and imagination. A seasoned animator should know the nuances of making the animation engaging to viewers.

A creative director should oversee the entire process to ensure your brand’s message stays on track and the final product is polished to its maximum potential — allowing you to reap the full benefits of motion graphics.

There are other steps to consider when creating motion graphics. However, let’s move on to the benefits!

the motion graphic design process takes a few steps and a dedicated, professional team

What are the benefits of motion graphics?

Video is the main direction the internet is taking when it comes to marketing. This is clear, as the number of businesses working it into their digital marketing strategies is no small amount.

According to Cisco, by 2023, over two-thirds of the world’s population will have access to the Internet. There will be 5.3 billion Internet users (66 percent of the global population) by 2023, up from 3.9 billion (51 percent) in 2018.

Here are some other attractive stats when it comes to video.

  • People spent an average of 1.4 times more time on pages with video than without! Wistia
  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Source: Insivia)
  • People who watch your videos are more likely to become clients. People who watch product videos are 64-85% more likely to purchase. (Source: Linkedin)

Motion graphics animation has clear benefits — and those benefits bring results. According to SpiceWorks, 95% of B2B buyers say videos are crucial in purchasing decisions. That’s why Fortune 100 Companies are marketing with motion graphics.

We are huge fans of recent animations produced by American Express. They are masters of visual storytelling and demonstrate how to captivate an audience quickly. And it’s entertaining to watch them!

American Express Gold Commercial

Now, that’s some serious marketing magic! Motion graphics are among the most effective video marketing content for a good reason. Let’s take a look.

Here’s what makes motion graphics an incredible marketing experience:

So we know that motion graphics work — but why? Let’s take a deeper dive into what the makeup of a successful piece looks like. Here’s the anatomy of the benefits of motion graphics, an incredible digital marketing experience.

  1. Delivering complex ideas in an easy-to-understand way
  2. Concise and engaging
  3. Short and sweet payoff that can be entertaining to your audience
  4. Videos can be repurposed on all your digital channels and social networks – think of the value here
  5. You can make an emotional connection with your audience
  6. People can consume content effortlessly
  7. Limited only by imagination

2D Animation delivers complex ideas in an easy-to-understand way

When breaking down complex ideas for your customers and clients, motion graphics become your MVP. Ideas and concepts typically difficult to grasp through writing alone can be understood in thirty seconds!

We know so because research at 3M Corporation concluded that we process visuals 60,000 times faster than text. (Williams College)

This is one of the strongest reasons for the benefits of motion graphics and why they are effective. You can integrate your company’s value proposition, solution, and culture into a single video. You can explore various animation techniques to achieve the desired impact.

And lastly, businesses are capitalizing on video marketing by creating user-friendly product tutorials. There has been a decline in the use of printed instructions. I don’t know about you, but if I need help understanding something, the first place I go is to YouTube.

These videos make an impression and expose people to your brand.

Motion Graphics are Concise and Engaging

Shorter attention spans on the web directly result from the proliferation of excessive media in all facets of our digital lives. We prefer to think of it this way: they’ve grown more dispassionate. To put it plainly. We would rather not waste our time on material that fails to captivate us.

You might wonder why use motion graphics. Based on our expertise and analysis, we believe that most marketing videos should be under two minutes.

A study by Animoto found that 59.9% of consumers would be strongly deterred from watching a too long video. The shorter, the better is the hard and fast rule.

The short and sweet payoff

Think about it in the shoes of the consumer. How much time are you willing to spend on a video that’s trying to sell you something? Chances are, not very long.

According to Animoto, consumers are happy to share your content for you, with an overwhelming 97% saying they would share a video if it were informative or exciting. I shared the AMEX video not because I’m hawking credit cards or because we are an affiliate. I shared it because watching as a creative person who makes this content is fun.

Free promotion — how’s that for the benefits of motion graphics? (That’s right, it’s gold.)

Creates value that can be re-purposed with any digital platform

When thinking about the applications of motion graphics animation, this is something that might not be immediately apparent. Creating a motion graphics video requires some investment, which could be a bit steep.

However, the piece’s value can extend far beyond the initial scope of usage.

For example, motion graphics can be used to create engaging social media posts or even be included in blog posts, like the videos in this article.

You can even use it in relevant presentations, emails, or events. In any related situation—whether on the web or offline—motion graphics become an invaluable resource and reference specifically tailored to best suit your brand. Having assets on hand can save you time and money in the long run.

The bottom line is that you can get a lot of mileage from a well-produced animation.

Emotional Connection

Motion graphics inspire a feeling in those who view them — and this can be tailored to whatever narrative you’re trying to create.

Whether serious or playful, the piece’s tone will guide the perceptions of those watching it. Heavy statistics, white papers, and data analysis can put many people to sleep, but they don’t have to be a recipe for nap time with motion graphics.

Another of the benefits of motion graphics is that they can elevate the emotional connection by bringing imagination and fun into the equation.

Numbers and statistics become attractive because they’re presented in such a way that makes the viewer feel something about them. Motion Graphics Animation allows for visual metaphors that capture the imagination of your audience.

This is an excellent opportunity to create a unique experience and for people to create an emotional bond with your product or service.

A well-crafted video shows that you care about what your audience consumes. It communicates to them that you value their time by providing succinct material that is easy for them to digest without getting lost in the weeds with a lengthy explanation.

Consume content effortlessly

Motion graphics are a passive experience. This means they can be consumed effortlessly, without needing to do anything but click the play button. Alternatively, on social media news feeds, you can set it to autoplay, which research has shown to increase clickability.

Moreover, this all occurs while still on their own terms — convenience at its finest. For this reason, motion graphics are the most powerful marketing tool on social media. Compared to text & image, social video generates 1200% more shares. Just like Tiny Elvis says, “Man, that’s huge!”

Benefits of motion graphics are that you can illustrate any concept whatsoever — even if it's magic jelly beans!
The only restriction on what your audience will see is your imagination. That means if you want a tap-dancing unicorn to sell your gourmet jelly beans, then presto… a tap-dancing unicorn it is. This is one of the most fun benefits of motion graphics!

Not limited by anything but imagination

Now for the fun part. The world is your oyster when it comes to motion graphics. Do you want a rhinoceros stampeding across the moon wearing your brand’s sports sneakers? No problem. How about a tap-dancing unicorn to sell your gourmet jelly beans? You got it.

With motion graphics, we can bring anything to the table, no matter how absurd it may seem. That’s why people love watching motion graphics! This also allows us to create visual metaphors to break down complex ideas.

Imagine if you were selling computer parts and comparing your product’s speed to your competitors. You create an animation juxtaposing a race between a professional downhill skier and an out-of-shape dad skiing for the first time.

Well, what’s stopping us from illustrating that point?

And that’s not to say you can’t keep things on the professional side and still be fun. With clever transitions and animation, we can find visually engaging ways to illustrate anything from heavy-duty statistics to corporate product introductions. The possibilities, indeed, are endless!

Benefits of Motion Graphics: A Quick Recap

Video is Dominating the Internet:

  • By 2023, over two-thirds of the world’s population will have internet access, with 5.3 billion users.
  • People spend 1.4 times more time on pages with video, and viewers retain 95% of a message in a video compared to 10% when reading text.
  • Product videos can increase purchase likelihood by 64-85%.

Why Motion Graphics Are Effective:

  1. Delivering Complex Ideas Simply:
    • Motion graphics break down complex concepts quickly and clearly, with visuals processed 60,000 times faster than text.
    • They integrate company values and solutions into engaging visuals, making them ideal for product tutorials and brand exposure.
  2. Concise and Engaging:
    • Short videos (under two minutes) hold attention better, with 59.9% of consumers avoiding overly long videos.
    • Engaging, brief videos are more likely to be shared, extending their reach.
  3. Versatility Across Platforms:
    • Motion graphics can be repurposed for social media, blog posts, presentations, emails, and events, offering long-term value.
  4. Emotional Connection:
    • They evoke emotions, making statistics and data more engaging.
    • Visual metaphors and imaginative storytelling create a unique, memorable experience.
  5. Effortless Consumption:
    • Videos are a passive experience, easily consumed with a click.
    • Autoplay features on social media increase engagement, with social video generating 1200% more shares than text and images.
  6. Limitless Creativity:
    • Motion graphics are limited only by imagination, allowing for creative and fun content that captures attention and illustrates complex ideas.
Mighty Fine Motion Graphics Reel

Final Thoughts

As is evident, motion graphics are here to stay for the foreseeable future. Naturally, with an anatomical makeup as strong as we’ve discussed, it’s easy to see the marketing benefits of motion graphics. Let us know how we can assist you if you need motion graphics. The Mighty Fine Motion Graphics Animators are some of the best in the industry. And we would be happy to help bring your ideas into motion.

Author

John is the lead designer at Mighty Fine and has been crafting visual solutions for clients for over a decade. Hailing previously from Boston, John graduated from Northeastern University with a Bachelor of Fine Arts in Graphic Design. Outside of work, John is a creative at heart. He enjoys other pursuing other creatively fulfilling endeavors — like drawing, writing music, or finding visual inspirations in the latest video games he's playing. John’s approach to design is holistic, ensuring that every project he undertakes is not only aesthetically pleasing but also strategically sound. He thrives in collaborative environments, valuing the diverse perspectives his colleagues bring to the table, and is always eager to embrace new challenges that push the boundaries of creativity. His mission at Mighty Fine is to deliver designs that are not only visually striking but also meaningful and effective in communicating the client's message.

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