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Discover the most recent advertising, marketing, branding, and design trends.

Website Animation: All There Is To Know in 2023

Website Animation: All There Is To Know in 2023

Website animations are all around us! Over your time exploring the internet, you've undoubtedly encountered a subtle button effect as you hover over it, or maybe you’ve seen exciting transitions guiding your journey down a webpage.  Over the years, the...

OUR LATEST INSIGHT:

How much does it cost to make a website?

How much does it cost to make a website?

If your website looks like a few dust particles and cobwebs away from being featured at your local history museum, you’re probably thinking it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this...

Content Is King, And We Have The Stats To Suggest Why.

Content Is King, And We Have The Stats To Suggest Why.

According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...

Will AI Replace Graphic Designers?

Will AI Replace Graphic Designers?

With AI technology progressing at a breakneck pace, many wonder, will AI replace graphic designers? The technology for AI-based applications is truly advancing at an incredible pace. Without a shadow of a doubt, artificial intelligence is the next-level...

The Golden Ratio in Design: What It Is And How To Use It In 2023

The Golden Ratio in Design: What It Is And How To Use It In 2023

If we told you there was a distinct similarity between Twitter and the band Tool — would you believe us? While it might seem kind of far-fetched, it’s true! Both have used the Golden Ratio in design in one way or another. The latest incarnation of Twitter’s iconic...

Will AI Replace Content Writers?

Will AI Replace Content Writers?

Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...

Graphic Designers: The Ultimate Brand Heroes

Graphic Designers: The Ultimate Brand Heroes

Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. Graphic design has never been more relevant than it is today. With every digital advertising channel constantly evolving and the space becoming ever more...

What to Know About Content Marketing in 2023

What to Know About Content Marketing in 2023

In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...

Is Google Discovery a Good Fit for Your Business?

Is Google Discovery a Good Fit for Your Business?

Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...

The Website Design Process: 6 Steps To Get It Done Right

The Website Design Process: 6 Steps To Get It Done Right

With the rise of new technologies and tools on the web, it’s easy to oversimplify the website design process. Fortunately, it doesn’t have to be overly complicated, either! We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The value your...

Should I Use WordPress For My Business Website in 2023?

Should I Use WordPress For My Business Website in 2023?

This article has been updated on May 2nd, 2023. WordPress is an excellent CMS for most types of businesses. Should I use WordPress? What is WordPress? There are many choices for building a website and what content management system or CMS you should use. It can be...

Using Social Media For Your Business

Using Social Media For Your Business

Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...

Should your company conduct a SWOT analysis?

Should your company conduct a SWOT analysis?

(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content.  The problem is, many of these...

6 Keys Steps to Starting The Branding Process

6 Keys Steps to Starting The Branding Process

The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to begin your branding journey. ...

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...

10 Step Guide To The Ultimate Motion Graphics Process

10 Step Guide To The Ultimate Motion Graphics Process

The motion graphics process has a lot of moving parts to it.  It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache!  Of course, if you’ve...

Good Design is Invisible: Understanding Design’s Impact

Good Design is Invisible: Understanding Design’s Impact

Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...

WordPress Websites Demystified: Templates VS Builders

WordPress Websites Demystified: Templates VS Builders

The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...

Why Our Customers Think We’re Mighty Fine

Why Our Customers Think We’re Mighty Fine

We value our customers — and our customers value us! Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner...

User Experience is the Key to Delighting Your Customers

User Experience is the Key to Delighting Your Customers

User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...

Native Advertising — Is it the Real Deal, or Not?

Native Advertising — Is it the Real Deal, or Not?

So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...

7 Tips to Consider Before Hiring a Google Partner

7 Tips to Consider Before Hiring a Google Partner

Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...

The 7 Benefits of Motion Graphics

The 7 Benefits of Motion Graphics

This article was last updated on 04/25/2023 Must-have Marketing Magic in Motion So, what are the benefits of motion graphics? Let’s start off with what it is first. Motion graphics are the marriage of graphic design, animation, and sound — and is also one of the most...

Your Logo: The Branding & Identity Process

Your Logo: The Branding & Identity Process

This article has been updated April 19, 2023 The scope of branding and identity is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a need for...

Brand Identity is All About Consistency in Design

Brand Identity is All About Consistency in Design

This article was updated 3/15/2023 Consistency is Key No successful brand thrives without the use of consistency in design. Brand identity design consistency is one of the main pillars of recognition. From visual design to user experience, consistency as a best...

Understanding the Value of Good Web Design

Understanding the Value of Good Web Design

You have a few milliseconds to make the right impression. There's only one chance to make the right first impression. Whether dressing sharp for a job interview or meetingyour significant other's parents for the first time. Getting off on the right foot from the start...

What is HTTPS?

What is HTTPS?

This article was updated last February 14, 2023. Google Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? What is HTTPS? - Hypertext transfer protocol secure is the secure version of HTTP, the primary protocol used to...

Content Is King, And We Have The Stats To Suggest Why.

Content Is King, And We Have The Stats To Suggest Why.

According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...

Will AI Replace Content Writers?

Will AI Replace Content Writers?

Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...

What to Know About Content Marketing in 2023

What to Know About Content Marketing in 2023

In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...

Is Google Discovery a Good Fit for Your Business?

Is Google Discovery a Good Fit for Your Business?

Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...

Using Social Media For Your Business

Using Social Media For Your Business

Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...

Should your company conduct a SWOT analysis?

Should your company conduct a SWOT analysis?

(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content.  The problem is, many of these...

Native Advertising — Is it the Real Deal, or Not?

Native Advertising — Is it the Real Deal, or Not?

So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...

7 Tips to Consider Before Hiring a Google Partner

7 Tips to Consider Before Hiring a Google Partner

Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...

Graphic Designers: The Ultimate Brand Heroes

Graphic Designers: The Ultimate Brand Heroes

Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. Graphic design has never been more relevant than it is today. With every digital advertising channel constantly evolving and the space becoming ever more...

6 Keys Steps to Starting The Branding Process

6 Keys Steps to Starting The Branding Process

The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about what your brand is and what it means. And there's even more confusion about where to begin your branding journey. ...

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design for Business: How Powerful Design Impacts Brands

Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...

Good Design is Invisible: Understanding Design’s Impact

Good Design is Invisible: Understanding Design’s Impact

Thoughtful design is necessary for a business to grow to the next level. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we...

Your Logo: The Branding & Identity Process

Your Logo: The Branding & Identity Process

This article has been updated April 19, 2023 The scope of branding and identity is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a need for...

Brand Identity is All About Consistency in Design

Brand Identity is All About Consistency in Design

This article was updated 3/15/2023 Consistency is Key No successful brand thrives without the use of consistency in design. Brand identity design consistency is one of the main pillars of recognition. From visual design to user experience, consistency as a best...

How much does it cost to make a website?

How much does it cost to make a website?

If your website looks like a few dust particles and cobwebs away from being featured at your local history museum, you’re probably thinking it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this...

The Website Design Process: 6 Steps To Get It Done Right

The Website Design Process: 6 Steps To Get It Done Right

With the rise of new technologies and tools on the web, it’s easy to oversimplify the website design process. Fortunately, it doesn’t have to be overly complicated, either! We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The value your...

Should I Use WordPress For My Business Website in 2023?

Should I Use WordPress For My Business Website in 2023?

This article has been updated on May 2nd, 2023. WordPress is an excellent CMS for most types of businesses. Should I use WordPress? What is WordPress? There are many choices for building a website and what content management system or CMS you should use. It can be...

WordPress Websites Demystified: Templates VS Builders

WordPress Websites Demystified: Templates VS Builders

The WordPress Website Process Explained Whether you’re a designer, developer, business owner, or just someone who’s interested in owning a website — you’ve definitely heard about WordPress websites. With good reason, because every one out of three websites in the...

User Experience is the Key to Delighting Your Customers

User Experience is the Key to Delighting Your Customers

User experience is all about reducing friction for the end-user In case you don’t know what User Experience is, it’s the sum of everything that makes up your customer’s interactions with your business on the internet. Designing successful user experiences means...

Understanding the Value of Good Web Design

Understanding the Value of Good Web Design

You have a few milliseconds to make the right impression. There's only one chance to make the right first impression. Whether dressing sharp for a job interview or meetingyour significant other's parents for the first time. Getting off on the right foot from the start...

What is HTTPS?

What is HTTPS?

This article was updated last February 14, 2023. Google Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? What is HTTPS? - Hypertext transfer protocol secure is the secure version of HTTP, the primary protocol used to...

10 Step Guide To The Ultimate Motion Graphics Process

10 Step Guide To The Ultimate Motion Graphics Process

The motion graphics process has a lot of moving parts to it.  It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache!  Of course, if you’ve...

The 7 Benefits of Motion Graphics

The 7 Benefits of Motion Graphics

This article was last updated on 04/25/2023 Must-have Marketing Magic in Motion So, what are the benefits of motion graphics? Let’s start off with what it is first. Motion graphics are the marriage of graphic design, animation, and sound — and is also one of the most...

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