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Discover the most recent advertising, marketing, branding, and design trends.

Experiential Marketing 101: How To Engage Customers

Experiential Marketing 101: How To Engage Customers

Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...

OUR LATEST INSIGHT:

Web Design Trends 2024 and Beyond

Web Design Trends 2024 and Beyond

Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2024? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...

How much does it cost to make a website?

How much does it cost to make a website?

If your website looks like a few dust particles and cobwebs away from being featured at your local history museum, you’re probably thinking it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this...

Will AI Replace Graphic Designers?

Will AI Replace Graphic Designers?

With AI technology progressing at a breakneck pace, many wonder, will AI replace graphic designers? The technology for AI-based applications is truly advancing at an incredible pace. Without a shadow of a doubt, artificial intelligence is the next-level...

The Golden Ratio in Design: What It Is And How To Use It In 2024

The Golden Ratio in Design: What It Is And How To Use It In 2024

If we told you there was a distinct similarity between Twitter and the rock band Tool, would you believe us? While it might seem kind of far-fetched, it’s true! Both have used the Golden Ratio in design in one way or another. The latest incarnation of Twitter’s iconic...

Will AI Replace Content Writers?

Will AI Replace Content Writers?

Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...

Graphic Designers: The Ultimate Brand Heroes

Graphic Designers: The Ultimate Brand Heroes

Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. My passion for graphic design was unexpected. I was studying accounting at Northeastern University and just going through the motions—let's say I wasn't...

The Website Design Process: 6 Steps To Get It Done Right

The Website Design Process: 6 Steps To Get It Done Right

With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...

6 Keys Steps to Starting The Branding Process

6 Keys Steps to Starting The Branding Process

The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about your brand and its meaning. And there's even more confusion about where to begin your branding journey.  We’re...

10 Step Guide To The Ultimate Motion Graphics Process

10 Step Guide To The Ultimate Motion Graphics Process

The motion graphics process has a lot of moving parts to it.  It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache!  Of course, if you’ve...

Good Design is Invisible: Understanding Design’s Impact

Good Design is Invisible: Understanding Design’s Impact

This article was updated on 03/13/2024 One of the most memorable Steve Jobs quotes that exemplifies the idea of invisible design. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this...

WordPress Builders VS Templates

WordPress Builders VS Templates

The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...

Why Our Customers Think We’re Mighty Fine

Why Our Customers Think We’re Mighty Fine

We value our customers — and our customers value us! Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner...

The 7 Benefits of Motion Graphics

The 7 Benefits of Motion Graphics

This article was last updated on 05/10/2024 Must-have Marketing Magic in Motion Graphics What is Motion Graphics? It is animated videos that blend graphic design, animation, and sound, and it is also one of the most powerful marketing tactics on the internet. They...

Your Logo: The Branding & Identity Process

Your Logo: The Branding & Identity Process

This article has been updated April 19, 2023 The scope of branding and identity is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a need for...

Brand Identity is All About Consistency in Design

Brand Identity is All About Consistency in Design

This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...

Understanding the Value of Good Web Design

Understanding the Value of Good Web Design

You have a few milliseconds to make the right impression. There's only one chance to make the right first impression. Whether dressing sharp for a job interview or meetingyour significant other's parents for the first time. Getting off on the right foot from the start...

What is HTTPS?

What is HTTPS?

This article was updated last February 14, 2023. Google Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? What is HTTPS? - Hypertext transfer protocol secure is the secure version of HTTP, the primary protocol used to...

Will AI Replace Content Writers?

Will AI Replace Content Writers?

Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...

Graphic Designers: The Ultimate Brand Heroes

Graphic Designers: The Ultimate Brand Heroes

Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. My passion for graphic design was unexpected. I was studying accounting at Northeastern University and just going through the motions—let's say I wasn't...

6 Keys Steps to Starting The Branding Process

6 Keys Steps to Starting The Branding Process

The branding process is much more than just cranking out a logo and pasting it on everything. That’s why, for many, there’s a lot of confusion about your brand and its meaning. And there's even more confusion about where to begin your branding journey.  We’re...

Good Design is Invisible: Understanding Design’s Impact

Good Design is Invisible: Understanding Design’s Impact

This article was updated on 03/13/2024 One of the most memorable Steve Jobs quotes that exemplifies the idea of invisible design. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this...

Your Logo: The Branding & Identity Process

Your Logo: The Branding & Identity Process

This article has been updated April 19, 2023 The scope of branding and identity is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a need for...

Brand Identity is All About Consistency in Design

Brand Identity is All About Consistency in Design

This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...

Web Design Trends 2024 and Beyond

Web Design Trends 2024 and Beyond

Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2024? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...

How much does it cost to make a website?

How much does it cost to make a website?

If your website looks like a few dust particles and cobwebs away from being featured at your local history museum, you’re probably thinking it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this...

The Website Design Process: 6 Steps To Get It Done Right

The Website Design Process: 6 Steps To Get It Done Right

With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...

WordPress Builders VS Templates

WordPress Builders VS Templates

The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...

Understanding the Value of Good Web Design

Understanding the Value of Good Web Design

You have a few milliseconds to make the right impression. There's only one chance to make the right first impression. Whether dressing sharp for a job interview or meetingyour significant other's parents for the first time. Getting off on the right foot from the start...

What is HTTPS?

What is HTTPS?

This article was updated last February 14, 2023. Google Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? What is HTTPS? - Hypertext transfer protocol secure is the secure version of HTTP, the primary protocol used to...

10 Step Guide To The Ultimate Motion Graphics Process

10 Step Guide To The Ultimate Motion Graphics Process

The motion graphics process has a lot of moving parts to it.  It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache!  Of course, if you’ve...

The 7 Benefits of Motion Graphics

The 7 Benefits of Motion Graphics

This article was last updated on 05/10/2024 Must-have Marketing Magic in Motion Graphics What is Motion Graphics? It is animated videos that blend graphic design, animation, and sound, and it is also one of the most powerful marketing tactics on the internet. They...

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