Design, Advertising and Marketing Insights
No automated content generation here; only human experts.
Discover the most recent advertising, marketing, branding, and design trends.
Benefits of Business Blogging: An Excellent Way to Boost Traffic and Sales.
The Benefits of Business Blogging What purpose do business blogging really serve? A sentiment felt by many. Blogs have been sprouting up all over the internet in various forms since the late 90’s. Amateurs initially used blogs as springboards for expression. Now the...
OUR LATEST INSIGHT:
Benefits of Business Blogging: An Excellent Way to Boost Traffic and Sales.
The Benefits of Business Blogging What purpose do business blogging really serve? A sentiment felt by many. Blogs have been sprouting up all over the internet in various forms since the late 90’s. Amateurs initially used blogs as springboards for expression. Now the...
Establish Clear Goals to Create a Professional Website in 10 Steps: A Simple Guide
A professional website is much more than just an online presence—it’s a vital tool for connecting with your audience, building credibility, and achieving business goals. In order to appear professional, your website must be visually appealing, functional, and...
Best Web Design Tampa: Agencies for Your Business Growth
Your Success By Design Ultimately, design plays a crucial role in shaping the perception of your business. Especially online, where there’s no shortage of a range of options and excellent design stands out. After all, we can’t smell or touch products through our...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
2023 Web Design Trends: Stay Ahead with What’s Now and What’s Coming in 2024
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2024? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
Is Mobile First Still Relevant? Why You Need A Mobile First Design Strategy for Web in 2025
This article was updated on 04/142025 What’s the most helpful device in history? Hint: it’s what mobile first design is about… Mobile devices are the primary way people use the internet now — so it shouldn’t be too surprising to hear that over half of all the website...
Website Animations: All You Need To Know in 2024 and Beyond
This article was updated on 01/06/2025. What is Website Animation? Definition and Importance of Web Animations Website animation refers to the use of motion graphics and interactive elements to enhance the user experience on a website. These animations can range from...
Website Copywriting: The #1 Secret Ingredient You Should Invest In
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
What’s The Cost to Make A Website Professional: How Much Does It Really Cost?
If your website looks like it should be featured at your local history museum, it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this question all the time by clients who are looking to redesign...
What is Motion Graphics, and what does it take to make them?
You’ve seen them everywhere, but just what are Motion Graphics? From YouTube to Facebook to even live TV—you've seen motion graphics everywhere. It could be an ad during your favorite TV show, scrolling through your social media feed, or even at a live event, chances...
Content is King And Still Wears The Digital Marketing Crown
According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Are Graphic Designers Being Replaced by AI? Or Will It Augment Them?
This article was updated on 01/08/2025 With AI technology progressing at a breakneck pace, many wonder, will AI replace graphic designers? The rapid advancement of artificial intelligence (AI) has sparked concerns about the potential replacement of graphic designers....
The Golden Ratio in Design: What It Is And How To Use It In 2024
If we told you there was a distinct similarity between Twitter and the rock band Tool, would you believe us? While it might seem kind of far-fetched, it'’s true! Both have used the Golden Ratio in design in one way or another, often employing the golden ratio formula...
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, we’ve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Powerful Ways To Use Hotjar Analytics to Improve Your Website Goals
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
The Complete Guide For Motion Graphic Ads
This article was updated on July 16, 2024 Many companies have adopted the use of standard media formats, in their advertising and marketing strategies. A significant number seem satisfied, with using still pictures and recycled video material. You can spice things up...
Why You Need a Graphic Designer: The Brand Heroes of Today’s Businesses
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. This article was updated July 11, 2024 My passion for graphic design was unexpected. While pursuing accounting at Northeastern University, I was simply...
What to Know About Content Marketing in 2025
This article was updated on 01/24/2025 In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer,...
How to Effectively Launch a Rebrand Without Upsetting Your Audience
Rebranding Your Business: Why It’s a High-Stakes Move Ever announced a big change and immediately heard crickets… or worse, backlash?Rebranding your business can feel like walking a tightrope—one misstep and you risk alienating the people who matter most: your...
Cross Channel Marketing: What Is It, and How Can It Benefit Your Business?
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
Is Google Discovery a Good Fit for Your Business?
This article was updated 02/01/2025 Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target...
10 SEO Content Writing Tips to Help You Rank Higher in 2024
This article was updated on September 15, 2024. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Understanding SEO Content Writing What is SEO content writing? SEO...
7 Steps to Accomplish a Digital Marketing Funnel Strategy That Drives Business
Digital Marketing funnels are like plumbing. You need them to survive and grow a business. A digital marketing funnel strategy should be designed around your goals. You might want immediate sales or brand exposure to nurture long-term awareness. We discuss some...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
Steps For Web Design: Go Live With Success in 6 Steps!
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
Why Use WordPress For Business: It’s the Best CMS Choice
This article has been updated on June 29, 2024. WordPress is one of the most popular content management systems (CMS) in the world, powering millions of websites. Its flexibility and ease of use make it a top choice for businesses of all sizes. Selecting the right...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Why Google Ads Investment Is Excellent for Your Business
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
Should Your Company Conduct a SWOT Analysis? A Look at Companies SWOT Analysis
This article was updated on 01/29/2025 SPOILER Alert: Yes. Yes, it should. Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of...
6 Key Branding Steps to Starting The Process: Mighty Fine Co.
The branding process is much more than just cranking out a logo and pasting it on everything; it's about creating a cohesive brand identity. This article was updated on 03/05/2025 That’s why, for many, there’s a lot of confusion about your brand and its meaning. And...
Advantages of Design: How Graphic Design for Business Powerfully Impacts Brands
Intro to Graphic Design Graphic design for business isn’t just about making things look good — it’s a driving force behind how businesses communicate, connect, and convert. It’s the engine of the design process, blending strategy, creativity, and technical skill to...
Why Copywriting Is Important: Discover its Brand Impact
This article was updated 03/29/2024 “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of...
What Is A Landing Page: Learn How To Get Higher Conversions
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
10 Step Guide To Building Motion Graphics: The Ultimate Process
This article was updated on 01/23/2025 The motion graphics project process has a lot of moving parts to it It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced—it doesn’t have to be a...
7 Major Benefits of Website Redesign: Making A Splash With A New Build From Scratch
This article was updated on October 30, 2024 Have you asked yourself this: Should I redesign my existing website or rebuild it from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign,...
How Website Design Drives Your Website Conversions and Sales
This article was updated on 11/22/2024 Understanding Conversion Rate Optimization (CRO) What is CRO? Website conversions, or Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action,...
Benefits of Creative Design Agency: A Creative Agency Will Get You Noticed, and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of creative agency services as a Swiss army knife for all of your branding, design, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the...
Good Design is Invisible: Understanding Design’s Impact
This article was updated on 10/04/2025 One of the most memorable Steve Jobs quotes that exemplifies the idea of invisible design. Good design doesn’t scream for attention — it just works, making things feel smooth, simple, and spot-on without you even noticing. Good...
WordPress Builders VS Templates
The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...
Why Our Customers Think We’re Mighty Fine
We value our customers — and our customers value us! Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner...
User Experience Design is the Key to Delighting Your Customers
This article was updated on 05/25/2024 Understanding User Experience Design In case you don’t know, User Experience Design is the sum of everything that makes up your customer’s interactions with your business online. Designing successful user experiences means...
Internal linking SEO Strategy: Why Internal Linking Is Crucial for User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Website Design Systems are Necessary for Your Site to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
What Does Native Advertising Mean? — Is It The Real Deal, Or Not?
This article was updated 02/03/2025 So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Why Quality Design Assets Are Crucial To Your Brand. First Impressions Matter.
This article was updated on June 14, 2023 What is a design asset? A chain is only as strong as its weakest link. The same is true when it comes to your brand design assets. This applies to any form of content you put out—from your photography, video, and graphic...
7 Benefits of Motion Graphics: 2D Animations Are Captivating
This article was last updated on August 19, 2024. Must-have Marketing Magic in Motion Graphics What is Motion Graphics? Motion graphics are animated videos that blend graphic design, animation, and sound, making them one of the most powerful marketing assets online....
Your Logo: The Branding Design Process & Identity Creation
This article has been updated December 26, 2024 The scope of branding design and identity creation is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a...
How Important Is Web Page Speed For SEO And UX? It’s essential for 2024 and beyond.
The Need for Business Web Page Speed This article was last updated on 10/20/2024 Web page speed is everything in today’s digital landscape. We live in a time when we have everything the web offers at our fingertips. Not to mention that we have it in abundance. When...
Brand Identity is All About Consistency in Design
This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...
Website First Impressions Matter: Good Web Design is Essential
This article was updated on 03/07/2025 You have a few milliseconds to make the right first impression on your website. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents...
Is HTTPS Secure? Chrome 70 Update: HTTP vs. HTTPS, Ensuring Your Site’s Security
This article was updated last March 05, 2025. Google Paving the way for a safer internet. HTTP vs. Hypertext Transfer Protocol Secure — what's the difference, and are you secure? What is HTTPS? – Hypertext transfer protocol secure is the secure version of HTTP, the...
Benefits of Business Blogging: An Excellent Way to Boost Traffic and Sales.
The Benefits of Business Blogging What purpose do business blogging really serve? A sentiment felt by many. Blogs have been sprouting up all over the internet in various forms since the late 90’s. Amateurs initially used blogs as springboards for expression. Now the...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
Content is King And Still Wears The Digital Marketing Crown
According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Powerful Ways To Use Hotjar Analytics to Improve Your Website Goals
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
What to Know About Content Marketing in 2025
This article was updated on 01/24/2025 In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer,...
Cross Channel Marketing: What Is It, and How Can It Benefit Your Business?
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
Is Google Discovery a Good Fit for Your Business?
This article was updated 02/01/2025 Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target...
10 SEO Content Writing Tips to Help You Rank Higher in 2024
This article was updated on September 15, 2024. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Understanding SEO Content Writing What is SEO content writing? SEO...
7 Steps to Accomplish a Digital Marketing Funnel Strategy That Drives Business
Digital Marketing funnels are like plumbing. You need them to survive and grow a business. A digital marketing funnel strategy should be designed around your goals. You might want immediate sales or brand exposure to nurture long-term awareness. We discuss some...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Why Google Ads Investment Is Excellent for Your Business
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
Should Your Company Conduct a SWOT Analysis? A Look at Companies SWOT Analysis
This article was updated on 01/29/2025 SPOILER Alert: Yes. Yes, it should. Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of...
What Is A Landing Page: Learn How To Get Higher Conversions
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
Internal linking SEO Strategy: Why Internal Linking Is Crucial for User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
What Does Native Advertising Mean? — Is It The Real Deal, Or Not?
This article was updated 02/03/2025 So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
Why You Need a Graphic Designer: The Brand Heroes of Today’s Businesses
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. This article was updated July 11, 2024 My passion for graphic design was unexpected. While pursuing accounting at Northeastern University, I was simply...
How to Effectively Launch a Rebrand Without Upsetting Your Audience
Rebranding Your Business: Why It’s a High-Stakes Move Ever announced a big change and immediately heard crickets… or worse, backlash?Rebranding your business can feel like walking a tightrope—one misstep and you risk alienating the people who matter most: your...
6 Key Branding Steps to Starting The Process: Mighty Fine Co.
The branding process is much more than just cranking out a logo and pasting it on everything; it's about creating a cohesive brand identity. This article was updated on 03/05/2025 That’s why, for many, there’s a lot of confusion about your brand and its meaning. And...
Advantages of Design: How Graphic Design for Business Powerfully Impacts Brands
Intro to Graphic Design Graphic design for business isn’t just about making things look good — it’s a driving force behind how businesses communicate, connect, and convert. It’s the engine of the design process, blending strategy, creativity, and technical skill to...
Why Copywriting Is Important: Discover its Brand Impact
This article was updated 03/29/2024 “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of...
Benefits of Creative Design Agency: A Creative Agency Will Get You Noticed, and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of creative agency services as a Swiss army knife for all of your branding, design, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the...
Good Design is Invisible: Understanding Design’s Impact
This article was updated on 10/04/2025 One of the most memorable Steve Jobs quotes that exemplifies the idea of invisible design. Good design doesn’t scream for attention — it just works, making things feel smooth, simple, and spot-on without you even noticing. Good...
Why Quality Design Assets Are Crucial To Your Brand. First Impressions Matter.
This article was updated on June 14, 2023 What is a design asset? A chain is only as strong as its weakest link. The same is true when it comes to your brand design assets. This applies to any form of content you put out—from your photography, video, and graphic...
Your Logo: The Branding Design Process & Identity Creation
This article has been updated December 26, 2024 The scope of branding design and identity creation is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a...
Brand Identity is All About Consistency in Design
This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...
Establish Clear Goals to Create a Professional Website in 10 Steps: A Simple Guide
A professional website is much more than just an online presence—it’s a vital tool for connecting with your audience, building credibility, and achieving business goals. In order to appear professional, your website must be visually appealing, functional, and...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
2023 Web Design Trends: Stay Ahead with What’s Now and What’s Coming in 2024
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2024? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
Is Mobile First Still Relevant? Why You Need A Mobile First Design Strategy for Web in 2025
This article was updated on 04/142025 What’s the most helpful device in history? Hint: it’s what mobile first design is about… Mobile devices are the primary way people use the internet now — so it shouldn’t be too surprising to hear that over half of all the website...
Website Animations: All You Need To Know in 2024 and Beyond
This article was updated on 01/06/2025. What is Website Animation? Definition and Importance of Web Animations Website animation refers to the use of motion graphics and interactive elements to enhance the user experience on a website. These animations can range from...
Website Copywriting: The #1 Secret Ingredient You Should Invest In
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
What’s The Cost to Make A Website Professional: How Much Does It Really Cost?
If your website looks like it should be featured at your local history museum, it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this question all the time by clients who are looking to redesign...
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, we’ve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
Powerful Ways To Use Hotjar Analytics to Improve Your Website Goals
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
Steps For Web Design: Go Live With Success in 6 Steps!
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
Why Use WordPress For Business: It’s the Best CMS Choice
This article has been updated on June 29, 2024. WordPress is one of the most popular content management systems (CMS) in the world, powering millions of websites. Its flexibility and ease of use make it a top choice for businesses of all sizes. Selecting the right...
What Is A Landing Page: Learn How To Get Higher Conversions
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
7 Major Benefits of Website Redesign: Making A Splash With A New Build From Scratch
This article was updated on October 30, 2024 Have you asked yourself this: Should I redesign my existing website or rebuild it from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign,...
How Website Design Drives Your Website Conversions and Sales
This article was updated on 11/22/2024 Understanding Conversion Rate Optimization (CRO) What is CRO? Website conversions, or Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action,...
WordPress Builders VS Templates
The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...
User Experience Design is the Key to Delighting Your Customers
This article was updated on 05/25/2024 Understanding User Experience Design In case you don’t know, User Experience Design is the sum of everything that makes up your customer’s interactions with your business online. Designing successful user experiences means...
Internal linking SEO Strategy: Why Internal Linking Is Crucial for User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Website Design Systems are Necessary for Your Site to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
How Important Is Web Page Speed For SEO And UX? It’s essential for 2024 and beyond.
The Need for Business Web Page Speed This article was last updated on 10/20/2024 Web page speed is everything in today’s digital landscape. We live in a time when we have everything the web offers at our fingertips. Not to mention that we have it in abundance. When...
Website First Impressions Matter: Good Web Design is Essential
This article was updated on 03/07/2025 You have a few milliseconds to make the right first impression on your website. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents...
Is HTTPS Secure? Chrome 70 Update: HTTP vs. HTTPS, Ensuring Your Site’s Security
This article was updated last March 05, 2025. Google Paving the way for a safer internet. HTTP vs. Hypertext Transfer Protocol Secure — what's the difference, and are you secure? What is HTTPS? – Hypertext transfer protocol secure is the secure version of HTTP, the...
Website Animations: All You Need To Know in 2024 and Beyond
This article was updated on 01/06/2025. What is Website Animation? Definition and Importance of Web Animations Website animation refers to the use of motion graphics and interactive elements to enhance the user experience on a website. These animations can range from...
What is Motion Graphics, and what does it take to make them?
You’ve seen them everywhere, but just what are Motion Graphics? From YouTube to Facebook to even live TV—you've seen motion graphics everywhere. It could be an ad during your favorite TV show, scrolling through your social media feed, or even at a live event, chances...
The Complete Guide For Motion Graphic Ads
This article was updated on July 16, 2024 Many companies have adopted the use of standard media formats, in their advertising and marketing strategies. A significant number seem satisfied, with using still pictures and recycled video material. You can spice things up...
10 Step Guide To Building Motion Graphics: The Ultimate Process
This article was updated on 01/23/2025 The motion graphics project process has a lot of moving parts to it It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced—it doesn’t have to be a...
7 Benefits of Motion Graphics: 2D Animations Are Captivating
This article was last updated on August 19, 2024. Must-have Marketing Magic in Motion Graphics What is Motion Graphics? Motion graphics are animated videos that blend graphic design, animation, and sound, making them one of the most powerful marketing assets online....
Let’s Connect
Shake up the status quo.
Let’s start a conversation and take the journey together. We’re positive you’ll like where we go.