Design, Advertising and Marketing Insights
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Discover the most recent advertising, marketing, branding, and design trends.
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
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Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
2023 Web Design Trends: Stay Ahead with What’s Now and What’s Coming in 2024
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2024? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
Is Mobile First Still Relevant? Why You Need A Mobile First Design Strategy for Web in 2024
What’s the most helpful device in history? Hint: it’s what mobile-first design is about… Mobile devices are the primary way people use the internet now — so it shouldn’t be too surprising to hear that over half of all the website traffic in the world comes from that...
Animated Website: All You Need To Know in 2024 and Beyond
Website animations are all around us! Over your time exploring the internet, you’ve undoubtedly encountered a subtle button effect as you hover over it, or maybe you’ve seen exciting transitions guiding your journey down a webpage. Over the years, the capabilities in...
Website Copywriting: The #1 Secret Ingredient You Should Invest In
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
What’s The Cost to Make A Website Professional: How Much Does It Really Cost?
If your website looks like it should be featured at your local history museum, it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this question all the time by clients who are looking to redesign...
What is Motion Graphics, and what does it take to make them?
You’ve seen them everywhere, but just what are Motion Graphics? From YouTube to Facebook to even live TV—you've seen motion graphics everywhere. It could be an ad during your favorite TV show, scrolling through your social media feed, or even at a live event, chances...
Content Is King, And We Have The Stats To Suggest Why.
According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Will AI Replace Graphic Designers?
With AI technology progressing at a breakneck pace, many wonder, will AI replace graphic designers? The technology for AI-based applications is truly advancing at an incredible pace. Without a shadow of a doubt, artificial intelligence is the next-level...
The Golden Ratio in Design: What It Is And How To Use It In 2024
If we told you there was a distinct similarity between Twitter and the rock band Tool, would you believe us? While it might seem kind of far-fetched, it'’s true! Both have used the Golden Ratio in design in one way or another, often employing the golden ratio formula...
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, we’ve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
How To Use Hotjar Analytics For Improving Your Website
Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
Motion Graphics Marketing Guide: Unique Strategies To Use
This article was updated on July 16, 2024 Many companies have adopted the use of standard media formats, in their advertising and marketing strategies. A significant number seem satisfied, with using still pictures and recycled video material. You can spice things up...
Graphic Designers: The Ultimate Brand Heroes
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. This article was updated July 11, 2024 My passion for graphic design was unexpected. While pursuing accounting at Northeastern University, I was simply...
What to Know About Content Marketing in 2023
In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...
How to Effectively Launch a Rebrand Without Upsetting Your Audience
Rebranding is a significant decision for any company. It isn’t something that can be taken lightly, and it's certainly not something you should do on a whim. There are multiple factors to consider before initiating a rebrand, and even more to consider once you decide...
Cross Channel Marketing: What Is It, and How Can It Benefit Your Business?
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
Is Google Discovery a Good Fit for Your Business?
Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...
10 Content Writing Tips for SEO to Help You Rank Higher in 2024
This article was updated on September 15, 2024. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Understanding SEO Content Writing What is SEO content writing? SEO...
7 Steps to Accomplish a Digital Marketing Funnel Strategy That Drives Business
Digital Marketing funnels are like plumbing. You need them to survive and grow a business. A digital marketing funnel strategy should be designed around your goals. You might want immediate sales or brand exposure to nurture long-term awareness. We discuss some...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
The Website Design Process: 6 Steps To Get It Done Right
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
Why Use WordPress For Business: It’s the Best CMS Choice
This article has been updated on June 29, 2024. WordPress is one of the most popular content management systems (CMS) in the world, powering millions of websites. Its flexibility and ease of use make it a top choice for businesses of all sizes. Selecting the right...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Why Google Ads Investment Is Excellent for Your Business
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
Should your company conduct a SWOT analysis?
(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content. The problem is, many of these...
6 Key Branding Steps to Starting The Process: Build a Bold and Memorable Brand Identity
The branding process is much more than just cranking out a logo and pasting it on everything; it's about creating a cohesive brand identity. That’s why, for many, there’s a lot of confusion about your brand and its meaning. And there's even more confusion about where...
Graphic Design for Business: How Powerful Design Impacts Brands
Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...
Why is Copywriting important? Discover the impact of copywriting in today’s media landscape.
This article was updated 03/29/2024 “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of...
Website Landing Pages 101: What You Need To Know To Increase Conversion Rates
This article has been updated on November 22, 2023. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
10 Step Guide To The Ultimate Motion Graphics Process
The motion graphics process has a lot of moving parts to it. It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache! Of course, if you’ve...
7 Major Benefits of Website Redesign: Making A Splash With A New Build From Scratch
This article was updated on October 30, 2024 Have you asked yourself this: Should I redesign my existing website or rebuild it from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign,...
Good Web Design Will Increase Business Sales Through Conversions
Design has a direct impact on sales You’ve heard it before — first impressions are crucial when customers visit your site for the first time. You wouldn’t be impressed by walking into a store that looks run-down, right? Presentation matters, no matter whether it’s in...
A Creative Agency Will Get You Noticed and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of a creative agency as a Swiss army knife for all of your branding, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the core...
Good Design is Invisible: Understanding Design’s Impact
This article was updated on 10/04/2024 One of the most memorable Steve Jobs quotes that exemplifies the idea of invisible design. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this...
WordPress Builders VS Templates
The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...
Why Our Customers Think We’re Mighty Fine
We value our customers — and our customers value us! Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner...
User Experience Design is the Key to Delighting Your Customers
This article was updated on 05/25/2024 Understanding User Experience Design In case you don’t know, User Experience Design is the sum of everything that makes up your customer’s interactions with your business online. Designing successful user experiences means...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Website Design Systems are Necessary for Your Site to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
Native Advertising — Is it the Real Deal, or Not?
So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Why Quality Design Assets Are Crucial To Your Brand. First Impressions Matter.
This article was updated on June 14, 2023 What is a design asset? A chain is only as strong as its weakest link. The same is true when it comes to your brand design assets. This applies to any form of content you put out—from your photography, video, and graphic...
7 Benefits of Motion Graphics: 2D Animations Are Captivating
This article was last updated on August 19, 2024. Must-have Marketing Magic in Motion Graphics What is Motion Graphics? Motion graphics are animated videos that blend graphic design, animation, and sound, making them one of the most powerful marketing assets online....
Your Logo: The Branding & Identity Process
This article has been updated April 19, 2023 The scope of branding and identity is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a need for...
How Important Is Web Page Speed For SEO And UX? It’s essential for 2024 and beyond.
The Need for Business Web Page Speed This article was last updated on 10/20/2024 Web page speed is everything in today’s digital landscape. We live in a time when we have everything the web offers at our fingertips. Not to mention that we have it in abundance. When...
Brand Identity is All About Consistency in Design
This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...
Understanding the Value of Good Web Design
You have a few milliseconds to make the right impression. There's only one chance to make the right first impression. Whether dressing sharp for a job interview or meetingyour significant other's parents for the first time. Getting off on the right foot from the start...
What is HTTPS?
This article was updated last February 14, 2023. Google Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? What is HTTPS? - Hypertext transfer protocol secure is the secure version of HTTP, the primary protocol used to...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
Content Is King, And We Have The Stats To Suggest Why.
According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
How To Use Hotjar Analytics For Improving Your Website
Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
What to Know About Content Marketing in 2023
In 1996, journalist John Oppedahl coined the term “content marketing,” but the idea of using content as a way to attract and connect with customers has been around for far longer. Prior to the advent of the personal computer, brands would publish newsletters, guides,...
Cross Channel Marketing: What Is It, and How Can It Benefit Your Business?
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
Is Google Discovery a Good Fit for Your Business?
Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target specific audiences and geographical...
10 Content Writing Tips for SEO to Help You Rank Higher in 2024
This article was updated on September 15, 2024. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Understanding SEO Content Writing What is SEO content writing? SEO...
7 Steps to Accomplish a Digital Marketing Funnel Strategy That Drives Business
Digital Marketing funnels are like plumbing. You need them to survive and grow a business. A digital marketing funnel strategy should be designed around your goals. You might want immediate sales or brand exposure to nurture long-term awareness. We discuss some...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Why Google Ads Investment Is Excellent for Your Business
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
Should your company conduct a SWOT analysis?
(SPOILERS: Yes. Yes, it should). Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of content. The problem is, many of these...
Website Landing Pages 101: What You Need To Know To Increase Conversion Rates
This article has been updated on November 22, 2023. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Native Advertising — Is it the Real Deal, or Not?
So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such as “programmatic”, “native”, or...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
Graphic Designers: The Ultimate Brand Heroes
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. This article was updated July 11, 2024 My passion for graphic design was unexpected. While pursuing accounting at Northeastern University, I was simply...
How to Effectively Launch a Rebrand Without Upsetting Your Audience
Rebranding is a significant decision for any company. It isn’t something that can be taken lightly, and it's certainly not something you should do on a whim. There are multiple factors to consider before initiating a rebrand, and even more to consider once you decide...
6 Key Branding Steps to Starting The Process: Build a Bold and Memorable Brand Identity
The branding process is much more than just cranking out a logo and pasting it on everything; it's about creating a cohesive brand identity. That’s why, for many, there’s a lot of confusion about your brand and its meaning. And there's even more confusion about where...
Graphic Design for Business: How Powerful Design Impacts Brands
Graphic Design is everywhere — but what impact does it make on your brand, and how important is it for business? It's no secret that professional graphic design for business is essential to your brand. It’s starting to become the case where a company that does not...
Why is Copywriting important? Discover the impact of copywriting in today’s media landscape.
This article was updated 03/29/2024 “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of...
A Creative Agency Will Get You Noticed and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of a creative agency as a Swiss army knife for all of your branding, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the core...
Good Design is Invisible: Understanding Design’s Impact
This article was updated on 10/04/2024 One of the most memorable Steve Jobs quotes that exemplifies the idea of invisible design. “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer — that the designers are handed this...
Why Quality Design Assets Are Crucial To Your Brand. First Impressions Matter.
This article was updated on June 14, 2023 What is a design asset? A chain is only as strong as its weakest link. The same is true when it comes to your brand design assets. This applies to any form of content you put out—from your photography, video, and graphic...
Your Logo: The Branding & Identity Process
This article has been updated April 19, 2023 The scope of branding and identity is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a need for...
Brand Identity is All About Consistency in Design
This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
2023 Web Design Trends: Stay Ahead with What’s Now and What’s Coming in 2024
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2024? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
Is Mobile First Still Relevant? Why You Need A Mobile First Design Strategy for Web in 2024
What’s the most helpful device in history? Hint: it’s what mobile-first design is about… Mobile devices are the primary way people use the internet now — so it shouldn’t be too surprising to hear that over half of all the website traffic in the world comes from that...
Animated Website: All You Need To Know in 2024 and Beyond
Website animations are all around us! Over your time exploring the internet, you’ve undoubtedly encountered a subtle button effect as you hover over it, or maybe you’ve seen exciting transitions guiding your journey down a webpage. Over the years, the capabilities in...
Website Copywriting: The #1 Secret Ingredient You Should Invest In
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
What’s The Cost to Make A Website Professional: How Much Does It Really Cost?
If your website looks like it should be featured at your local history museum, it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this question all the time by clients who are looking to redesign...
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, we’ve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
How To Use Hotjar Analytics For Improving Your Website
Have you ever wondered how visitors interact with your website? Don't rely on guesswork. There are tools that will provide you with insight into user behavior when visiting your site. Enter Hotjar — a powerful customer experience software that will allow you to...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
The Website Design Process: 6 Steps To Get It Done Right
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
Why Use WordPress For Business: It’s the Best CMS Choice
This article has been updated on June 29, 2024. WordPress is one of the most popular content management systems (CMS) in the world, powering millions of websites. Its flexibility and ease of use make it a top choice for businesses of all sizes. Selecting the right...
Website Landing Pages 101: What You Need To Know To Increase Conversion Rates
This article has been updated on November 22, 2023. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
7 Major Benefits of Website Redesign: Making A Splash With A New Build From Scratch
This article was updated on October 30, 2024 Have you asked yourself this: Should I redesign my existing website or rebuild it from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign,...
Good Web Design Will Increase Business Sales Through Conversions
Design has a direct impact on sales You’ve heard it before — first impressions are crucial when customers visit your site for the first time. You wouldn’t be impressed by walking into a store that looks run-down, right? Presentation matters, no matter whether it’s in...
WordPress Builders VS Templates
The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...
User Experience Design is the Key to Delighting Your Customers
This article was updated on 05/25/2024 Understanding User Experience Design In case you don’t know, User Experience Design is the sum of everything that makes up your customer’s interactions with your business online. Designing successful user experiences means...
Internal Linking Is Crucial for SEO and User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Website Design Systems are Necessary for Your Site to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
How Important Is Web Page Speed For SEO And UX? It’s essential for 2024 and beyond.
The Need for Business Web Page Speed This article was last updated on 10/20/2024 Web page speed is everything in today’s digital landscape. We live in a time when we have everything the web offers at our fingertips. Not to mention that we have it in abundance. When...
Understanding the Value of Good Web Design
You have a few milliseconds to make the right impression. There's only one chance to make the right first impression. Whether dressing sharp for a job interview or meetingyour significant other's parents for the first time. Getting off on the right foot from the start...
What is HTTPS?
This article was updated last February 14, 2023. Google Paving the way for a safer internet. HTTP vs. HTTPS — what’s the difference, and are you secure? What is HTTPS? - Hypertext transfer protocol secure is the secure version of HTTP, the primary protocol used to...
Animated Website: All You Need To Know in 2024 and Beyond
Website animations are all around us! Over your time exploring the internet, you’ve undoubtedly encountered a subtle button effect as you hover over it, or maybe you’ve seen exciting transitions guiding your journey down a webpage. Over the years, the capabilities in...
What is Motion Graphics, and what does it take to make them?
You’ve seen them everywhere, but just what are Motion Graphics? From YouTube to Facebook to even live TV—you've seen motion graphics everywhere. It could be an ad during your favorite TV show, scrolling through your social media feed, or even at a live event, chances...
Motion Graphics Marketing Guide: Unique Strategies To Use
This article was updated on July 16, 2024 Many companies have adopted the use of standard media formats, in their advertising and marketing strategies. A significant number seem satisfied, with using still pictures and recycled video material. You can spice things up...
10 Step Guide To The Ultimate Motion Graphics Process
The motion graphics process has a lot of moving parts to it. It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced — it doesn't have to be a headache! Of course, if you’ve...
7 Benefits of Motion Graphics: 2D Animations Are Captivating
This article was last updated on August 19, 2024. Must-have Marketing Magic in Motion Graphics What is Motion Graphics? Motion graphics are animated videos that blend graphic design, animation, and sound, making them one of the most powerful marketing assets online....
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