Mighty Fine Insights
Advertising and Marketing is where we unpack how modern advertising actually works—minus the jargon, plus the parts that matter. This category covers everything from media buying and channel strategy to the creative and planning decisions that turn awareness into real business outcomes. If advertising feels like a black box (or like it changes every time you blink), these articles are built to bring it back to fundamentals: clear campaign goals, clean execution, and consistent optimization.
You’ll find plain-English guides to programmatic advertising, including how automated buying works behind the scenes, what Real-Time Bidding (RTB) is really doing, and why “set it and forget it” usually means wasted spend. We also dig into the shifts shaping advertising right now—AI-powered targeting, video as the default format, retail/commerce media tied to purchase behavior, and the growing importance of first-party data and privacy-friendly approaches.
But advertising doesn’t live in a vacuum. We connect it to the broader marketing system that makes campaigns perform: content marketing and business blogging that build trust over time, cross-channel marketing that creates one cohesive customer journey, and funnel strategy that moves people from awareness to conversion (and keeps them after the sale). You’ll also see practical frameworks—like SWOT analysis—that help you evaluate what’s working, what’s holding you back, and where the next opportunity actually is.
And because good marketing rarely comes from random tactics stitched together, we touch on how an ad agency helps keep the sequence right—strategy first, creative direction next, then media, content, and measurement—so your advertising doesn’t end up fighting itself across channels.
Explore the posts below for a clearer view of how advertising and marketing fit together and how to run both with more intent and less noise.
Success, by design.
Ad Agency Services & Roles If you've ever wondered what an advertising agency really is—beyond "people who make ads"—you're not alone. The term gets tossed around like it's obvious, but agencies come in different shapes, sizes, and specialties. Some are...
Advertising Trends 2026: How to Turn AI, Video & Data into Revenue Advertising is changing faster than ever, but one thing hasn’t: brands still need campaigns that actually move revenue, not just rack up impressions. Keeping up with advertising trends is now...
Programmatic Advertising Explained Let’s be real — programmatic advertising has completely changed the game. Buying media used to be a manual, gut-feel kind of process. You picked your spots, crossed your fingers, and hoped something stuck. But now? It's all data,...
The Benefits of Business Blogging What purpose do business blogging really serve? A sentiment felt by many. Blogs have been sprouting up all over the internet in various forms since the late 90’s. Amateurs initially used blogs as springboards for expression. Now the...
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
This article was updated on 12/16/2025 A Quick History of Content Marketing In 1996, John Oppedahl is often credited with an early use of the term 'content marketing'. Although the idea of marketing professionals creating engaging content that people can use to...
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
This article was updated 02/01/2025 Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target...
This article was updated on July 05, 2025. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Also, AI wants the real you. It’s not hunting for stiff, textbook-style...
This article was updated on June 24, 2025 Digital Marketing funnels are like plumbing. You need them to survive - and grow a business. Marketing funnels are the backbone of long-term growth—powerful yet often overlooked. Whether you're after quick conversions or...
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
This article was updated on 01/29/2025 SPOILER Alert: Yes. Yes, it should. Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of...
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
This article was updated 02/03/2025 So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such...
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
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