Setting sail from the past, and into the present.
Mighty Fine’s objective was to guide the TBHC to becoming the brand it deserves, and to establish consistency and brand recognition. Our approach needed to be comprehensive—our design considerations ranged from visitor demographics to distinguishing their unique position from local competitors, and everything in between.
Our team was thrilled to work on the Tampa Bay History Center project, where we provided comprehensive branding, web design, motion graphics, and video production services. This project was particularly significant in Tampa, FL, as it aimed to enhance the local community’s engagement with the rich history of the region. Our creative solutions helped the History Center to better connect with its audience and showcase its exhibits in an engaging and interactive manner.
The challenge was to clarify and unite the History Center’s brand, without alienating what their existing visitors have grown familiar with. The outcome was a fresh, reinvented modern look to better represent their contemporary exhibit spaces and values.
“Their rebranding efforts have played a big part in boosted visibility and increased admissions rates. Internal stakeholders report that the new brand perfectly incorporates cutting-edge trends and the classic nature of a history museum. Detail-oriented and flexible, the team communicates well.”
— Manny Leto, Director of Marketing and Comms.
An explainer animation and exploration video announcing the Tampa Bay History Center’s new gallery space, Treasure Seekers.
Samples of photography that we took for the Tampa Bay History Center.
