According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Author
Sarah Edwards
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, we’ve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Motion Graphic Ads Marketing Guide: Discover Strategies To Use
This article was updated on November 28, 2025. How Does Motion Graphics Advertising Help Your Business? Depending on where you live and work, you’re likely exposed to somewhere between 4,000 and 10,000 ads every single day Source. Most of them blur together as static...
Plan and Launch: Successfully Launching Rebrand Without Upsetting Your Audience
Plan and Launch: Successfully Rebranding Without Upsetting Your Audience This article was updated on November 19, 2025 Ever announced a big change and immediately heard crickets… or worse, backlash?Rebranding your business can feel like walking a tightrope—one misstep...
