According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, itโs been over two decades since billionaire businessman Bill Gates declared that โcontent is king.โ Is this statement still...
Author
Sarah Edwards
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, weโve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Motion Graphics Marketing Guide: Unique Strategies To Use
This article was updated on July 16, 2024 Many companies have adopted the use of standard media formats, in their advertising and marketing strategies. A significant number seem satisfied, with using still pictures and recycled video material. You can spice things up...
How to Effectively Launch a Rebrand Without Upsetting Your Audience
Rebranding is a significant decision for any company. It isnโt something that can be taken lightly, and it's certainly not something you should do on a whim. There are multiple factors to consider before initiating a rebrand, and even more to consider once you decide...