Mighty Fine Insights

Video advertising is how modern brands win attention, explain value, and drive action using short, strategic videos across digital channels. And in a feed-first world, it’s become the default—because static ads blend in, while video cuts through. This category provides a straightforward explanation of video advertising, including its definition, its effectiveness, and strategies for implementing it from awareness to conversion.

A big part of effective video advertising is motion graphics—graphic design in motion. Animated typography, icons, illustration, and visual systems help people “get it” fast, even with the sound off. We cover where motion shines (scroll-stopping ads, explainers, infographics, logo stings, and landing-page animation) and how one strong hero piece can be repurposed into cutdowns, GIFs, headers, and platform-specific versions without starting from scratch. That scalability is one of the biggest reasons video advertising performs so well when it’s planned correctly.

We also break down the process, because video advertising only feels “hard” when expectations aren’t locked early. Treat the plan like blueprints: roles, goals, script, concept, storyboard, animation, sound, delivery, and measurement. When teams consolidate feedback and protect the sequence, budgets stay healthy and timelines stay sane.

Quick note: you’ll also see us introduce video production in future articles. The real magic happens when motion graphics and live-action work together—combining human moments with clean animated clarity to create powerful, modern video advertising.