by Frank Rodriguez | Aug 1, 2022 | Digital Advertising and Marketing
This article was updated on June 24, 2025 Digital Marketing funnels are like plumbing. You need them to survive – and grow a business. Marketing funnels are the backbone of long-term growth—powerful yet often overlooked. Whether you’re after quick...
by Doug Wise | Sep 15, 2021 | Digital Advertising and Marketing
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
by Doug Wise | Aug 30, 2021 | Digital Advertising and Marketing
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
by Michael Martz | Jun 23, 2021 | Digital Advertising and Marketing
This article was updated on 01/29/2025 SPOILER Alert: Yes. Yes, it should. Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of...
by Frank Rodriguez | Jul 28, 2020 | Digital Advertising and Marketing, Web Design
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn’t need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like...
by John Hawley | Dec 21, 2018 | Digital Advertising and Marketing, Web Design
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
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