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A professional website is much more than just an online presence—it’s a vital tool for connecting with your audience, building credibility, and achieving business goals. In order to appear professional, your website must be visually appealing, functional, and...
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2025? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
This article was updated on 04/142025 What’s the most helpful device in history? Hint: it’s what mobile first design is about… Mobile devices are the primary way people use the internet now — so it shouldn’t be too surprising to hear that over half of all the website...
This article was updated on 01/06/2025. What is Website Animation? Definition and Importance of Web Animations Website animation refers to the use of motion graphics and interactive elements to enhance the user experience on a website. These animations can range from...
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
If your website looks like it should be featured at your local history museum, it’s time for a new website. Of course, your next thought is, how much does it cost to make a website? We get asked this question all the time by clients who are looking to redesign...
This article was updated on 01/08/2025 With AI technology progressing at a breakneck pace, many wonder, will AI replace graphic designers? The rapid advancement of artificial intelligence (AI) has sparked concerns about the potential replacement of graphic designers....
If we told you there was a distinct similarity between Twitter and the rock band Tool, would you believe us? While it might seem kind of far-fetched, it'’s true! Both have used the Golden Ratio in design in one way or another, often employing the golden ratio formula...
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
Like superheroes serving for good, graphic designers exist to support and champion the brands they design for. This article was updated July 11, 2024 My passion for graphic design was unexpected. While pursuing accounting at Northeastern University, I was simply...
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
The branding process is much more than just cranking out a logo and pasting it on everything; it's about creating a cohesive brand identity. This article was updated on 03/05/2025 That’s why, for many, there’s a lot of confusion about your brand and its meaning. And...
Intro to Graphic Design Graphic design for business isn’t just about making things look good — it’s a driving force behind how businesses communicate, connect, and convert. It’s the engine of the design process, blending strategy, creativity, and technical skill to...
This article was updated on 01/23/2025 The motion graphics project process has a lot of moving parts to it It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced—it doesn’t have to be a...
This article was updated on 11/22/2024 Understanding Conversion Rate Optimization (CRO) What is CRO? Website conversions, or Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action,...
This article was updated on 09/08/2025 One of the most memorable Steve Jobs quotes that exemplifies the idea of invisible design. Good design doesn’t scream for attention — it just works, making things feel smooth, simple, and spot-on without you even noticing. Good...
The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...
This article was updated on 05/25/2024 Understanding User Experience Design User Experience (UX) refers to the overall interaction a person has with your online business—from the first click to final conversion. It includes how users navigate your site, how easily...
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
This article was last updated on August 19, 2024. Must-have Marketing Magic in Motion Graphics What is Motion Graphics? Motion graphics are animated videos that blend graphic design, animation, and sound, making them one of the most powerful marketing assets online....
This article has been updated December 26, 2024 The scope of branding design and identity creation is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a...
The Need for Business Web Page Speed This article was last updated on 10/20/2024 Web page speed is everything in today’s digital landscape. We live in a time when we have everything the web offers at our fingertips. Not to mention that we have it in abundance. When...
This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...
This article was updated on 03/07/2025 You have a few milliseconds to make the right first impression on your website. There’s only one chance to make the right first impression. Whether dressing sharp for a job interview or meeting your significant other’s parents...
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