Design, Advertising and Marketing Insights
No automated content generation here; only human experts.
Get sharp, relevant insights on the latest in advertising, marketing, branding, and design. Every article is written by an industry professional, not a machine. This is how we keep our team sharp, fully in tune with emerging trends, shifting consumer behavior, and the constant evolution of creative and digital strategy.
We treat our blog like an extension of our craft — a space where we explore real-world challenges, share what’s working right now, and break down the principles behind thoughtful, high-performing design. It’s part education, part inspiration, and part ongoing training for our own team. If it’s published here, it’s because it’s worth knowing.
Additionally, we’ve created Mighty Fine Snacks: Creative Agency Explainer Videos
Design Mobile First UX Strategy: How Better Mobile Design Drives Better SEO
Discover Design Mobile First UX Strategies to Boost Conversions Imagine your ideal customer, likely on the move, scrolling through their phone while waiting in line for coffee on their way to work. Alternatively, they could be lounging on the couch, scrolling after a...
OUR LATEST INSIGHT:
Design Mobile First UX Strategy: How Better Mobile Design Drives Better SEO
Discover Design Mobile First UX Strategies to Boost Conversions Imagine your ideal customer, likely on the move, scrolling through their phone while waiting in line for coffee on their way to work. Alternatively, they could be lounging on the couch, scrolling after a...
What Is an Advertising Agency? (And What They Actually Do for Your Business)
Ad Agency Services & Roles If you've ever wondered what an advertising agency really is—beyond "people who make ads"—you're not alone. The term gets tossed around like it's obvious, but agencies come in different shapes, sizes, and specialties. Some are...
7 Advertising Trends That Will Shape 2026
Advertising Trends 2026: How to Turn AI, Video & Data into Revenue Advertising is changing faster than ever, but one thing hasn’t: brands still need campaigns that actually move revenue, not just rack up impressions. Keeping up with advertising trends is now...
Website Forms That Convert: UX Design Best Practices Guide
Styling Web Forms for Conversions Creating website forms feels simple enough. Add a few fields, slap on a submit button, and you're done. Right? Yeah, not quite... here's the harsh truth: most forms are conversion killers disguised as lead generators. Every day,...
What is Programmatic Advertising? Unlocking the Future of It and Why It Matters
Programmatic Advertising Explained Let’s be real — programmatic advertising has completely changed the game. Buying media used to be a manual, gut-feel kind of process. You picked your spots, crossed your fingers, and hoped something stuck. But now? It's all data,...
Top Tips for Choosing the Right B2B Web Design Agency for Your Business
Picking the right B2B web design agency is like choosing the right co-pilot for your brand’s digital journey—get it right, and you’ll soar. In this guide, we’ll break down what to look for, what great websites have in common, and which B2B sites are worth a closer...
Benefits of Business Blogging: An Excellent Way to Boost Traffic and Sales.
The Benefits of Business Blogging What purpose do business blogging really serve? A sentiment felt by many. Blogs have been sprouting up all over the internet in various forms since the late 90’s. Amateurs initially used blogs as springboards for expression. Now the...
Establish Clear Goals to Create a Professional Website in 10 Steps: A Simple Guide
A professional website is much more than just an online presence—it’s a vital tool for connecting with your audience, building credibility, and achieving business goals. In order to appear professional, your website must be visually appealing, functional, and...
Custom Web Design Tampa: The Best Agencies for Your Business Growth
Your Success By Design Ultimately, design plays a crucial role in shaping the perception of your business. Especially online, where there’s no shortage of options and excellent design stands out. After all, we can’t smell or touch products through our screens! At...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
Web Design Trends: Stay Ahead with What’s Current
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2025? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
Mobile First Design in 2026: Why the Philosophy Matters More Than the Process
This article was updated on 04/14/2025. What’s one of the most important devices in history? Hint: It’s the device in your pocket—and understanding it changes everything about how we design for the web. Over 60% of internet users access the web through mobile devices,...
Website Animations: All You Need To Know in 2026 and Beyond
This article was updated on 01/06/2025. What is Website Animation? Definition and Importance of Web Animations Website animation refers to the use of motion graphics and interactive elements to enhance the user experience on a website. These animations can range from...
Website Copywriting: The #1 Secret Ingredient You Should Invest In
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
How Much Does a Professional Website Really Cost?
If your website looks like it should be featured at your local history museum, it’s time for a new website. It takes consumers 0.05 seconds to form an opinion about your website. So show up in a business suit and not your sweats. We get asked this question all the...
What is Motion Graphics, and what does it take to make them?
You’ve seen them everywhere, but just what are Motion Graphics? From YouTube to Facebook to even live TV—you've seen motion graphics everywhere. It could be an ad during your favorite TV show, scrolling through your social media feed, or even at a live event, chances...
Content is King And Still Wears The Digital Marketing Crown
According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Are graphic designers being replaced by AI? Or will it be a collaborative tool?
This article was updated on 01/08/2025 With AI technology progressing at a breakneck pace, many wonder, will AI replace graphic designers? The rapid advancement of artificial intelligence (AI) has sparked concerns about the potential replacement of graphic designers....
The Golden Ratio in Design: What It Is And How To Use It In 2026
If we told you there was a distinct similarity between Twitter and the rock band Tool, would you believe us? While it might seem kind of far-fetched, it'’s true! Both have used the Golden Ratio in design in one way or another, often employing the golden ratio formula...
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, we’ve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Powerful Ways To Use Hotjar Analytics to Improve Your Website Goals
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
Motion Graphic Ads Marketing Guide: Discover Strategies To Use
This article was updated on November 28, 2025. How Does Motion Graphics Advertising Help Your Business? Depending on where you live and work, you’re likely exposed to somewhere between 4,000 and 10,000 ads every single day Source. Most of them blur together as static...
Graphic Designer: Why You Need One and How They Elevate Your Brand
Graphic designers are brand heroes—championing your business through strategic design. This article was updated September 16, 2025 A graphic designer helps your business look consistent, credible, and memorable—using graphic design to turn your brand into something...
What to Know About Content Marketing in 2026
This article was updated on 12/16/2025 A Quick History of Content Marketing In 1996, John Oppedahl is often credited with an early use of the term 'content marketing'. Although the idea of marketing professionals creating engaging content that people can use to...
Plan and Launch: Successfully Launching Rebrand Without Upsetting Your Audience
Plan and Launch: Successfully Rebranding Without Upsetting Your Audience This article was updated on November 19, 2025 Ever announced a big change and immediately heard crickets… or worse, backlash?Rebranding your business can feel like walking a tightrope—one misstep...
Cross Channel Marketing: What Is It, and How Can It Benefit Your Business?
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
Is Google Discovery a Good Fit for Your Business?
This article was updated 02/01/2025 Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target...
10 SEO Content Writing Tips to Help You Rank Higher in 2025
This article was updated on July 05, 2025. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Also, AI wants the real you. It’s not hunting for stiff, textbook-style...
How to Build a Digital Marketing Funnel That Drives Business
This article was updated on June 24, 2025 Digital Marketing funnels are like plumbing. You need them to survive - and grow a business. Marketing funnels are the backbone of long-term growth—powerful yet often overlooked. Whether you're after quick conversions or...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
Steps For Web Design: Go Live With Success in 6 Steps!
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
Why Use WordPress For Business: It’s the Best CMS Choice
This article has been updated on June 29, 2024. WordPress is one of the most popular content management systems (CMS) in the world, powering millions of websites. Its flexibility and ease of use make it a top choice for businesses of all sizes. Selecting the right...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Why Google Ads Investment Is Excellent for Your Business
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
Should Your Company Conduct a SWOT Analysis? A Look at Companies SWOT Analysis
This article was updated on 01/29/2025 SPOILER Alert: Yes. Yes, it should. Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of...
6 Key Branding Steps to Starting The Process: Mighty Fine Co.
The branding process is much more than just cranking out a logo and pasting it on everything; it's about creating a cohesive brand identity. This article was updated on 03/05/2025 That’s why, for many, there’s a lot of confusion about your brand and its meaning. And...
Advantages of Design: How Graphic Design for Business Powerfully Impacts Brands
Intro to Graphic Design Graphic design for business isn’t just about making things look good — it’s a driving force behind how businesses communicate, connect, and convert. It’s the engine of the design process, blending strategy, creativity, and technical skill to...
Why Copywriting Is Important: Discover its Brand Impact
This article was updated 03/29/2024 “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of...
What Is A Landing Page: Learn How To Get Higher Conversions
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
10 Step Guide To Building Motion Graphics: The Ultimate Process
This article was updated on 01/23/2025 The motion graphics project process has a lot of moving parts to it It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced—it doesn’t have to be a...
Build a New Website or Rebuild? 7 Reasons a Fresh Website Build Is Worth It
This article was updated on October 28, 2025 Have you asked yourself this: Should I redesign my existing website or rebuild it from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign,...
How Website Design Drives Your Website Conversions and Sales
This article was updated on 11/22/2024 Understanding Conversion Rate Optimization (CRO) What is CRO? Website conversions, or Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action,...
Benefits of Creative Design Agency: A Creative Agency Will Get You Noticed, and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of creative agency services as a Swiss army knife for all of your branding, design, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the...
Good Design is Invisible: Understanding Design’s Impact
This article was updated on 09/08/2025 One of the most memorable quotes from Steve Jobs perfectly embodies the concept of invisible design. Good design doesn’t scream for attention — it just works, making things feel smooth, simple, and spot-on without you even...
WordPress Builders VS Templates
The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...
Why Our Customers Think We’re Mighty Fine
We value our customers — and our customers value us! Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner...
User Experience Design is the Key to Delighting Your Customers
This article was updated on 05/25/2024 Understanding User Experience Design User Experience (UX) refers to the overall interaction a person has with your online business—from the first click to final conversion. It includes how users navigate your site, how easily...
Internal linking SEO Strategy: Why Internal Linking Is Crucial for User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Website Design Systems are Necessary for Your Site to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
What Does Native Advertising Mean? — Is It The Real Deal, Or Not?
This article was updated 02/03/2025 So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Why Quality Design Assets Are Crucial To Your Brand. First Impressions Matter.
This article was updated on June 14, 2023 What is a design asset? A chain is only as strong as its weakest link. The same is true when it comes to your brand design assets. This applies to any form of content you put out—from your photography, video, and graphic...
7 Benefits of Motion Graphics: 2D Animations Are Captivating
This article was last updated on August 19, 2024. Must-have Marketing Magic in Motion Graphics What is Motion Graphics? Motion graphics are animated videos that blend graphic design, animation, and sound, making them one of the most powerful marketing assets online....
Your Logo: The Branding Design Process & Identity Creation
This article has been updated December 26, 2024 The scope of branding design and identity creation is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a...
How Important Is Web Page Speed For SEO And UX? It’s essential for 2024 and beyond.
The Need for Business Web Page Speed This article was last updated on 10/20/2024 Web page speed is everything in today’s digital landscape. We live in a time when we have everything the web offers at our fingertips. Not to mention that we have it in abundance. When...
Brand Identity is All About Consistency in Design
This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...
Website First Impressions Matter: Good Web Design is Essential
This article was updated on 11/21/2025. Does Good Web Design Matter? You have a few milliseconds to make the right first impression on your website. There’s only one chance to make the right first impression—whether you’re dressing sharp for a job interview or meeting...
Why HTTPS Still Matters in 2025: How Secure Sites Build Trust and Better Rankings
This article was updated last October 21, 2025. Is Your Website Secure? The Real Impact of HTTPS on SEO and User Trust What is HTTPs? Remember when browsers started flagging websites as “Not Secure”? That wasn’t just a warning — it was a wake-up call. What began as a...
Design Mobile First UX Strategy: How Better Mobile Design Drives Better SEO
Discover Design Mobile First UX Strategies to Boost Conversions Imagine your ideal customer, likely on the move, scrolling through their phone while waiting in line for coffee on their way to work. Alternatively, they could be lounging on the couch, scrolling after a...
Website Forms That Convert: UX Design Best Practices Guide
Styling Web Forms for Conversions Creating website forms feels simple enough. Add a few fields, slap on a submit button, and you're done. Right? Yeah, not quite... here's the harsh truth: most forms are conversion killers disguised as lead generators. Every day,...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Web Design Trends: Stay Ahead with What’s Current
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2025? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
Mobile First Design in 2026: Why the Philosophy Matters More Than the Process
This article was updated on 04/14/2025. What’s one of the most important devices in history? Hint: It’s the device in your pocket—and understanding it changes everything about how we design for the web. Over 60% of internet users access the web through mobile devices,...
Are graphic designers being replaced by AI? Or will it be a collaborative tool?
This article was updated on 01/08/2025 With AI technology progressing at a breakneck pace, many wonder, will AI replace graphic designers? The rapid advancement of artificial intelligence (AI) has sparked concerns about the potential replacement of graphic designers....
The Golden Ratio in Design: What It Is And How To Use It In 2026
If we told you there was a distinct similarity between Twitter and the rock band Tool, would you believe us? While it might seem kind of far-fetched, it'’s true! Both have used the Golden Ratio in design in one way or another, often employing the golden ratio formula...
Graphic Designer: Why You Need One and How They Elevate Your Brand
Graphic designers are brand heroes—championing your business through strategic design. This article was updated September 16, 2025 A graphic designer helps your business look consistent, credible, and memorable—using graphic design to turn your brand into something...
Steps For Web Design: Go Live With Success in 6 Steps!
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
Advantages of Design: How Graphic Design for Business Powerfully Impacts Brands
Intro to Graphic Design Graphic design for business isn’t just about making things look good — it’s a driving force behind how businesses communicate, connect, and convert. It’s the engine of the design process, blending strategy, creativity, and technical skill to...
Good Design is Invisible: Understanding Design’s Impact
This article was updated on 09/08/2025 One of the most memorable quotes from Steve Jobs perfectly embodies the concept of invisible design. Good design doesn’t scream for attention — it just works, making things feel smooth, simple, and spot-on without you even...
Why Our Customers Think We’re Mighty Fine
We value our customers — and our customers value us! Do you remember the Budweiser commercial from the 2017 Super Bowl? Probably not, even though it was voted among the best commercials that year. You do probably remember another one from that year, where Kylie Jenner...
User Experience Design is the Key to Delighting Your Customers
This article was updated on 05/25/2024 Understanding User Experience Design User Experience (UX) refers to the overall interaction a person has with your online business—from the first click to final conversion. It includes how users navigate your site, how easily...
Website First Impressions Matter: Good Web Design is Essential
This article was updated on 11/21/2025. Does Good Web Design Matter? You have a few milliseconds to make the right first impression on your website. There’s only one chance to make the right first impression—whether you’re dressing sharp for a job interview or meeting...
Why HTTPS Still Matters in 2025: How Secure Sites Build Trust and Better Rankings
This article was updated last October 21, 2025. Is Your Website Secure? The Real Impact of HTTPS on SEO and User Trust What is HTTPs? Remember when browsers started flagging websites as “Not Secure”? That wasn’t just a warning — it was a wake-up call. What began as a...
What Is an Advertising Agency? (And What They Actually Do for Your Business)
Ad Agency Services & Roles If you've ever wondered what an advertising agency really is—beyond "people who make ads"—you're not alone. The term gets tossed around like it's obvious, but agencies come in different shapes, sizes, and specialties. Some are...
7 Advertising Trends That Will Shape 2026
Advertising Trends 2026: How to Turn AI, Video & Data into Revenue Advertising is changing faster than ever, but one thing hasn’t: brands still need campaigns that actually move revenue, not just rack up impressions. Keeping up with advertising trends is now...
What is Programmatic Advertising? Unlocking the Future of It and Why It Matters
Programmatic Advertising Explained Let’s be real — programmatic advertising has completely changed the game. Buying media used to be a manual, gut-feel kind of process. You picked your spots, crossed your fingers, and hoped something stuck. But now? It's all data,...
Benefits of Business Blogging: An Excellent Way to Boost Traffic and Sales.
The Benefits of Business Blogging What purpose do business blogging really serve? A sentiment felt by many. Blogs have been sprouting up all over the internet in various forms since the late 90’s. Amateurs initially used blogs as springboards for expression. Now the...
Experiential Marketing 101: How To Engage Customers
Experiential marketing offers an alternative marketing method that cultivates emotional connections and drives deeper customer engagement. If we’re being honest, there's a lot of marketing noise out there. With ads spanning anywhere from outside your door to your TV...
Content is King And Still Wears The Digital Marketing Crown
According to e-commerce giant Oberlo, 70 percent of marketers actively invest in content marketing. But is that a wise thing to do? After all, it’s been over two decades since billionaire businessman Bill Gates declared that “content is king.” Is this statement still...
Will AI Replace Content Writers?
Since the release of ChatGPT in November 2022, the news has been awash with stories about AI software. This tool is known to craft articles and essays in just seconds with the help of a prompt and a few parameters. It can write a poem in the style of Shakespeare,...
Digital Marketing Essentials: Digital Marketing 101
Are you trying to get your brand noticed in the digital marketplace so that you can acquire new leads, boost sales, build your customer base, and grow your business? If so, you need a winning digital marketing strategy to increase your online visibility. But...
Powerful Ways To Use Hotjar Analytics to Improve Your Website Goals
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
What to Know About Content Marketing in 2026
This article was updated on 12/16/2025 A Quick History of Content Marketing In 1996, John Oppedahl is often credited with an early use of the term 'content marketing'. Although the idea of marketing professionals creating engaging content that people can use to...
Cross Channel Marketing: What Is It, and How Can It Benefit Your Business?
In todays era marketing campaigns are endeavors that demand meticulous planning and execution. Businesses operating in this landscape must take into account the array of marketing channels. Although this process may seem overwhelming adopting some of the strategies...
Is Google Discovery a Good Fit for Your Business?
This article was updated 02/01/2025 Google Discovery is a tool that allows businesses to create and manage effective ad campaigns. It offers a variety of benefits, including the ability to track results and customize ads. Additionally, you can use Discovery to target...
10 SEO Content Writing Tips to Help You Rank Higher in 2025
This article was updated on July 05, 2025. Ranking content higher is about understanding how search engines work, what people are searching for, and the relevant keywords and phrases they use. Also, AI wants the real you. It’s not hunting for stiff, textbook-style...
How to Build a Digital Marketing Funnel That Drives Business
This article was updated on June 24, 2025 Digital Marketing funnels are like plumbing. You need them to survive - and grow a business. Marketing funnels are the backbone of long-term growth—powerful yet often overlooked. Whether you're after quick conversions or...
Using Social Media For Your Business
Whether you like it or not, social media is here to stay. Facebook usage may diminish. Twitter may evolve. A new social media platform may come along. But regardless of changes within the landscape of social media, social media is as big a part of our lives as the...
3 Reasons Why Google Ads Investment Is Excellent for Your Business
This article was updated September 17, 2024 Introduction Google Ads is a powerful online advertising platform that allows businesses to reach their target audience and drive conversions. With its vast reach and flexibility, Google Ads has become an essential tool for...
Should Your Company Conduct a SWOT Analysis? A Look at Companies SWOT Analysis
This article was updated on 01/29/2025 SPOILER Alert: Yes. Yes, it should. Much has been written in the corporate world about the importance of a SWOT analysis. The term itself seems to have taken on a vaguely intimidating quality due to this onslaught of...
What Is A Landing Page: Learn How To Get Higher Conversions
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
Internal linking SEO Strategy: Why Internal Linking Is Crucial for User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
What Does Native Advertising Mean? — Is It The Real Deal, Or Not?
This article was updated 02/03/2025 So, what exactly are the big takeaways on Native Advertising? Needless to say, the digital marketing space is starting to expand and become more capable than ever before. Maybe you started hearing a lot of new marketing jargon such...
7 Tips to Consider Before Hiring a Google Partner
Stay on top of the game by knowing what your marketers do Not all marketers are the same and knowing who the right partner for you can be a tough choice to make. Unfortunately, having the wrong one may result in a chain reaction of bad outcomes for your business. This...
Website Copywriting: The #1 Secret Ingredient You Should Invest In
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
Graphic Designer: Why You Need One and How They Elevate Your Brand
Graphic designers are brand heroes—championing your business through strategic design. This article was updated September 16, 2025 A graphic designer helps your business look consistent, credible, and memorable—using graphic design to turn your brand into something...
Plan and Launch: Successfully Launching Rebrand Without Upsetting Your Audience
Plan and Launch: Successfully Rebranding Without Upsetting Your Audience This article was updated on November 19, 2025 Ever announced a big change and immediately heard crickets… or worse, backlash?Rebranding your business can feel like walking a tightrope—one misstep...
6 Key Branding Steps to Starting The Process: Mighty Fine Co.
The branding process is much more than just cranking out a logo and pasting it on everything; it's about creating a cohesive brand identity. This article was updated on 03/05/2025 That’s why, for many, there’s a lot of confusion about your brand and its meaning. And...
Advantages of Design: How Graphic Design for Business Powerfully Impacts Brands
Intro to Graphic Design Graphic design for business isn’t just about making things look good — it’s a driving force behind how businesses communicate, connect, and convert. It’s the engine of the design process, blending strategy, creativity, and technical skill to...
Why Copywriting Is Important: Discover its Brand Impact
This article was updated 03/29/2024 “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Why is copywriting important? The late Howard Gossage, a Mad Men-era iconoclast renowned in certain corners of the advertising industry as “The Socrates of...
Benefits of Creative Design Agency: A Creative Agency Will Get You Noticed, and the Benefits Don’t Stop There
First, what is a creative agency? We like to think of creative agency services as a Swiss army knife for all of your branding, design, advertising, and marketing needs. Some firms have specialties. But essentially, most professional creative agencies provide the...
Good Design is Invisible: Understanding Design’s Impact
This article was updated on 09/08/2025 One of the most memorable quotes from Steve Jobs perfectly embodies the concept of invisible design. Good design doesn’t scream for attention — it just works, making things feel smooth, simple, and spot-on without you even...
Why Quality Design Assets Are Crucial To Your Brand. First Impressions Matter.
This article was updated on June 14, 2023 What is a design asset? A chain is only as strong as its weakest link. The same is true when it comes to your brand design assets. This applies to any form of content you put out—from your photography, video, and graphic...
Your Logo: The Branding Design Process & Identity Creation
This article has been updated December 26, 2024 The scope of branding design and identity creation is enormous. With applications ranging from your logo, website, and all the marketing content you put into the world. The foundation of brand awareness stems from a...
Brand Identity is All About Consistency in Design
This article was updated on 02/23/2024 Brand Consistency is Key! Brand identity, whether it's a name, phrase, sign, symbol, or design, a brand personifies an item, service, or business. Your brand is the perception that people have about your business. Without brand...
Design Mobile First UX Strategy: How Better Mobile Design Drives Better SEO
Discover Design Mobile First UX Strategies to Boost Conversions Imagine your ideal customer, likely on the move, scrolling through their phone while waiting in line for coffee on their way to work. Alternatively, they could be lounging on the couch, scrolling after a...
Website Forms That Convert: UX Design Best Practices Guide
Styling Web Forms for Conversions Creating website forms feels simple enough. Add a few fields, slap on a submit button, and you're done. Right? Yeah, not quite... here's the harsh truth: most forms are conversion killers disguised as lead generators. Every day,...
Top Tips for Choosing the Right B2B Web Design Agency for Your Business
Picking the right B2B web design agency is like choosing the right co-pilot for your brand’s digital journey—get it right, and you’ll soar. In this guide, we’ll break down what to look for, what great websites have in common, and which B2B sites are worth a closer...
Establish Clear Goals to Create a Professional Website in 10 Steps: A Simple Guide
A professional website is much more than just an online presence—it’s a vital tool for connecting with your audience, building credibility, and achieving business goals. In order to appear professional, your website must be visually appealing, functional, and...
Custom Web Design Tampa: The Best Agencies for Your Business Growth
Your Success By Design Ultimately, design plays a crucial role in shaping the perception of your business. Especially online, where there’s no shortage of options and excellent design stands out. After all, we can’t smell or touch products through our screens! At...
Understanding the connection between SEO and UX
Treating SEO and UX as separate disciplines isn’t enough to make your website successful. SEO (Search Engine Optimization) focuses on driving traffic to your website by making sure it’s easily found by search engines. UX (User Experience) design, on the other hand, is...
Web Design Trends: Stay Ahead with What’s Current
Web design trends have influenced the internet for decades, so let’s cut to the chase—what will be significant in 2025? You could say I’ve been around the block when it comes to knowing web design trends. Since I grew up in the '90s, the internet (as available to the...
Mobile First Design in 2026: Why the Philosophy Matters More Than the Process
This article was updated on 04/14/2025. What’s one of the most important devices in history? Hint: It’s the device in your pocket—and understanding it changes everything about how we design for the web. Over 60% of internet users access the web through mobile devices,...
Website Animations: All You Need To Know in 2026 and Beyond
This article was updated on 01/06/2025. What is Website Animation? Definition and Importance of Web Animations Website animation refers to the use of motion graphics and interactive elements to enhance the user experience on a website. These animations can range from...
Website Copywriting: The #1 Secret Ingredient You Should Invest In
The Unsung Hero of High-Converting Websites: Why Website Copywriting Deserves More Appreciation. Website copywriting matters. It matters a lot, actually — mostly because it comprises the grand majority of your website. Despite that, it’s unfortunately treated as an...
Website Analytics 101: Your Path to Online Excellence
In the digital world, where data is king and insights are the currency of success, understanding that the key to building a high-converting website is by mastering the art of website analytics. Sure, you can spend as much money as you want to make the sleekest...
How Much Does a Professional Website Really Cost?
If your website looks like it should be featured at your local history museum, it’s time for a new website. It takes consumers 0.05 seconds to form an opinion about your website. So show up in a business suit and not your sweats. We get asked this question all the...
A Breakdown of Hick’s Law: Key Points for Optimal Design and Website User Experience
Websites aren't always easy to use. Web designers may completely avoid that problem with Hick's Law. This article was updated on May 25, 2024 In this article, we’ve focused on how Hick's Law applies to web design, but its principles are equally relevant in any context...
Powerful Ways To Use Hotjar Analytics to Improve Your Website Goals
Have you ever wondered how user behavior impacts your website? While web analytics like Google Analytics are critical in helping you measure big-picture results, customer experience tools like Hotjar allow you to visualize user behavior and actually see things from...
A/B Testing 101: How to Efficiently Boost Your Website’s Conversion Rate
Rome wasn’t built in a day. Your website shouldn’t be, either. When building websites or landing pages, seasoned web agencies will use experience, research, and overall best practices to ensure they are launched as optimally as possible. This shouldn’t be the end of...
Steps For Web Design: Go Live With Success in 6 Steps!
With new web technologies and tools, creating websites has become more accessible - leaving more time for design. The steps outlined are to ensure a successful campaign and website launch. We’ve said it before… and we’ll keep saying it ‘til we’re blue in the face! The...
Why Use WordPress For Business: It’s the Best CMS Choice
This article has been updated on June 29, 2024. WordPress is one of the most popular content management systems (CMS) in the world, powering millions of websites. Its flexibility and ease of use make it a top choice for businesses of all sizes. Selecting the right...
What Is A Landing Page: Learn How To Get Higher Conversions
This article has been updated on December 01, 2024. What is a landing page? This can confuse newcomers to digital marketing, but it doesn't need to be. Especially if you’re just starting to learn about digital advertising. You might have a few questions, like “What...
Build a New Website or Rebuild? 7 Reasons a Fresh Website Build Is Worth It
This article was updated on October 28, 2025 Have you asked yourself this: Should I redesign my existing website or rebuild it from scratch? Whether you’re a new business looking to get your first website built, or an established brand looking for a website redesign,...
How Website Design Drives Your Website Conversions and Sales
This article was updated on 11/22/2024 Understanding Conversion Rate Optimization (CRO) What is CRO? Website conversions, or Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action,...
WordPress Builders VS Templates
The WordPress Website Process Explained And Demystified Whether you’re a designer, developer, business owner, or just someone interested in owning a website — you’ve definitely heard about WordPress builders and websites. With good reason, because every one out of...
User Experience Design is the Key to Delighting Your Customers
This article was updated on 05/25/2024 Understanding User Experience Design User Experience (UX) refers to the overall interaction a person has with your online business—from the first click to final conversion. It includes how users navigate your site, how easily...
Internal linking SEO Strategy: Why Internal Linking Is Crucial for User Experience
It’s no secret — internal linking brings SEO value and better user experience. You may have heard that internal linking will boost your SEO and get you a better ranking on Google. But how? Let’s start at the top. You might already know, but a refresher never hurts. An...
Website Design Systems are Necessary for Your Site to Grow Efficiently
Design systems ensure that your website remains future-proof You might have heard about design systems before, said another way. Pattern libraries, modular design, component design, atomic design, design language, user interface libraries… the list of nuanced terms...
How Important Is Web Page Speed For SEO And UX? It’s essential for 2024 and beyond.
The Need for Business Web Page Speed This article was last updated on 10/20/2024 Web page speed is everything in today’s digital landscape. We live in a time when we have everything the web offers at our fingertips. Not to mention that we have it in abundance. When...
Website First Impressions Matter: Good Web Design is Essential
This article was updated on 11/21/2025. Does Good Web Design Matter? You have a few milliseconds to make the right first impression on your website. There’s only one chance to make the right first impression—whether you’re dressing sharp for a job interview or meeting...
Why HTTPS Still Matters in 2025: How Secure Sites Build Trust and Better Rankings
This article was updated last October 21, 2025. Is Your Website Secure? The Real Impact of HTTPS on SEO and User Trust What is HTTPs? Remember when browsers started flagging websites as “Not Secure”? That wasn’t just a warning — it was a wake-up call. What began as a...
Website Animations: All You Need To Know in 2026 and Beyond
This article was updated on 01/06/2025. What is Website Animation? Definition and Importance of Web Animations Website animation refers to the use of motion graphics and interactive elements to enhance the user experience on a website. These animations can range from...
What is Motion Graphics, and what does it take to make them?
You’ve seen them everywhere, but just what are Motion Graphics? From YouTube to Facebook to even live TV—you've seen motion graphics everywhere. It could be an ad during your favorite TV show, scrolling through your social media feed, or even at a live event, chances...
Motion Graphic Ads Marketing Guide: Discover Strategies To Use
This article was updated on November 28, 2025. How Does Motion Graphics Advertising Help Your Business? Depending on where you live and work, you’re likely exposed to somewhere between 4,000 and 10,000 ads every single day Source. Most of them blur together as static...
10 Step Guide To Building Motion Graphics: The Ultimate Process
This article was updated on 01/23/2025 The motion graphics project process has a lot of moving parts to it It takes capable project management and a team of many to get the job done right. But if you’re looking to get a motion graphic produced—it doesn’t have to be a...
7 Benefits of Motion Graphics: 2D Animations Are Captivating
This article was last updated on August 19, 2024. Must-have Marketing Magic in Motion Graphics What is Motion Graphics? Motion graphics are animated videos that blend graphic design, animation, and sound, making them one of the most powerful marketing assets online....
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